xinziraGulu, lomwe ndi dzina lodziwika bwino pakupanga nsapato ndi zikopa zamtengo wapatali, lero lalengeza kuti likutenga nawo gawo pamasewera omwe akuyembekezeredwa kwambiri a Shoes & Bags EXPO 2025. Kampaniyo iwonetsa njira yake yotsogola mwachangu, njira yabwino kwambiri yothanirana ndi mapangidwe amasiku 90 akupanga-kupanga pakangotha milungu ingapo, kupangitsa kuti msika ukhale wosavuta.
Pakatikati mwaxinzira's chiwonetsero chidzakhala njira yake yaukadaulo pazowonjezera, kulimbitsa udindo wake ngati Prime Minister wopanga thumba label messenger ku China. Kampaniyo ili ndi zikwama za ma messenger zosiyanasiyana zomwe mungathe kuzisintha, kuyambira pa zikwama zachikopa zofufutidwa ndi masamba zomwe zidapangidwira msika wamkulu mpaka zikwama zansalu zogwira ntchito kwambiri zokongoletsedwa ndi anthu apaulendo amakono. Matumbawa ali ndi kuphatikizika koyenera kwaukadaulo wopirira komanso zosowa zamapangidwe amakono, zokhala ndi mayankho osungira, zipinda zaukadaulo zodzipatulira, ndi zida zolimba, zokhazikika. Popereka mtundu wapamwamba kwambiri, kusinthasintha kwa mapangidwe, ndi kupanga zitsanzo zachangu,xinziraimawonetsetsa kuti othandizana nawo atha kukulitsa malingaliro awo opangira zinthu mwachangu kukhala malonda ogulitsa kwambiri. Kuyang'ana pa liwiro ndi kukhulupirika pakutsanzira ndikofunikira kwambiri pamitundu ya D2C (Direct-to-Consumer) ndi ogulitsa okhazikika omwe amafunikira kuphedwa mopanda chilema kuchokera pakujambula mpaka kumapeto.
Kusintha kwa Malo: Mawonekedwe Amakampani ndi Mayendedwe Ofunikira
Msika wapadziko lonse lapansi wa nsapato ndi zikopa ukusintha kwambiri, motsogozedwa ndi malonda a digito, kuzindikira kwabwino kwa ogula, komanso kuthamanga kwamayendedwe amafashoni. Malinga ndi kusanthula kwaposachedwa kwa msika, magawo apamwamba komanso ofikirika, makamaka, ali pafupi kukula kwakukulu, ndi kufunidwa kowoneka bwino: ogula amafunafuna zonse zosatha, zaukadaulo.ndihyper-zatsopano, zosankha zokhazikika.
Chimodzi mwazinthu zamphamvu kwambiri pakukonzanso makampani ndikufunikira kokhazikika. Kumene kuyanjana kwachilengedwe kunali kodetsa nkhawa kwambiri, tsopano ndi chiyembekezo choyambirira cha msika. Makampani akufunafuna anzawo opanga zinthu omwe angathe kupereka ndi kukonza zinthu monga zikopa zovomerezeka za vegan, poliyesitala yopangidwanso kuchokera ku mapulasitiki am'nyanja, ndi nsalu zochokera ku bio. Kusintha kumeneku sikungokhudza kulowetsa zinthu m'malo koma kumafuna kuwonekera kwathunthu ndi kukhathamiritsa kwazinthu kuti muchepetse zinyalala ndi kaboni - kudzipereka.xinzirayakhazikika muzochita zake.
Kuphatikiza apo, kukwera kwamitundu yapadera ya D2C, yolimbikitsidwa ndi malo ochezera a pa Intaneti komanso kutsatsa komwe akutsata, kwapangitsa kuti pakhale kufunikira kofunikirakupanga luso. Olowa nawo atsopanowa sangakwanitse kuchita zinthu zochulukirachulukira komanso zosasinthika zakalekale. Amafuna kuchuluka kocheperako (MOQs), kusinthika kwadongosolo, komanso, chofunikira kwambiri, kuthekera kojambula mwachangu. Kukhoza kuyesa mapangidwe pamsika ndi chitsanzo chapamwamba kwambiri pasanathe milungu iwiri ndi kufunikira kopikisana, kupanga luso laumisiri ndi luso la kupanga kukhala lamtengo wapatali monga momwe amapangira mphamvu.
Njira yachitatu yayikulu ndikusokonekera kwa mizere pakatimagwiridwe antchito ndi mafashoni. Dziko lapambuyo pa mliri likufuna zinthu zomwe zimaphatikizana mosasunthika kukhala moyo wovuta, wam'manja. Nsapato zimayenera kupereka chitonthozo popanda kudzipereka, ndipo zikwama zimayenera kugwira ntchito ngati maofesi onyamulika, okonza maulendo, ndi masitayelo nthawi imodzi. Izi zimafuna opanga kuti azigwiritsa ntchito ndalama zambiri mu R&D yapadera kuti apereke zida zapamwamba kwambiri ndi mapangidwe a ergonomic omwe amakwaniritsa zomwe ogula amayembekezera.xinziraKuphatikizika kwamakina apamwamba ndi luso lakale kumawayika bwino kuti akwaniritse zofuna zapawiri za mtundu ndi luso, kuwonetsetsa kuti anzawo nthawi zonse amakhala patsogolo pakusinthitsa msika.
Showcasing Innovation at Shoes & Bags EXPO 2025
The Shoes & Bags EXPO 2025 imagwira ntchito ngati gawo lalikulu padziko lonse lapansi powonetsa tsogolo lakupanga mafashoni, ndixinziraKukhalapo kwa Hall 5, Booth C34, kudzakhala kofunikira kwa ogula ndi ma brand omwe akufuna mayankho apamwamba. Chiwonetsero cha kampaniyo chapangidwa mwaluso kuti chiwonetse masomphenya ake: "kupanga malingaliro aliwonse afashoni kupezeka padziko lonse lapansi."
xinziraadzachititsa ziwonetsero zakeRapid Prototyping Laboratory, kuwonetsa njira yomwe imalola kuti mtunduwo usinthe kuchoka pazithunzi zoyambira kupita ku zitsanzo zoyengedwa bwino, zokonzeka kupanga mkati mwa masiku khumi ogwira ntchito. Nthawi yofulumizitsayi imatheka chifukwa cha kuphatikiza kwa digito, kugwiritsa ntchito makina apamwamba a 3D ndi makina a CAD (Computer-Aided Design) omwe amalumikizana mwachindunji ndi makina odulira ndi kusokera. Alendo adzawona momwe mafayilo a digito amamasuliridwa nthawi yomweyo komanso molondola kukhala mawonekedwe azinthu, ndikuchepetsa kwambiri kukonzanso kwapamanja komwe kumakhala kokwera mtengo komanso kowononga nthawi kwa zipinda zachitsanzo zachikhalidwe.
Malo odzipatulira a "Sustainable Materials Gallery" adzawonetsedwanso, ndikuwunikiraxinzira's kudzipereka kupanga udindo. Chiwonetserochi chiwonetsa zinthu zosiyanasiyana zokomera chilengedwe zomwe zimagwiritsidwa ntchito popanga nsapato ndi zikwama zawo, kuphatikiza mapulasitiki am'nyanja ogwiritsiridwa ntchitonso, zikopa za vegan zochokera ku bowa, ndi zikopa zosatentha kwambiri, zofufutidwa ndi masamba. Chiwonetserochi chimapatsa oyang'anira zopezera zinthu ndi maofesala okhazikika ndi umboni wowoneka bwino waudindo wamakampani opanga katundu ndi njira zopezera zinthu.
Komanso,xinziraidzapereka chithunzithunzi chapadera cha malingaliro ake a 2026 "Future Forward". Gawoli likuyang'ana kwambiri kuphatikizika kwaukadaulo wanzeru muzowonjezera zatsiku ndi tsiku-monga matumba okhala ndi njira zolipirira zophatikizika ndi nsapato zokhala ndi chithandizo chapamwamba cha ergonomic-kutsimikizira kuti wopanga samangoyang'ana zomwe zikuchitika koma amazipanga mwachangu. EXPO imapereka malo abwino kwambirixinzirakuchita nawo zokambirana zogwirira ntchito ndi mitundu yapadziko lonse lapansi, kuzindikira maubwenzi opanga mtsogolo omwe amaika patsogolo liwiro, mtundu, komanso kudzipereka kogawana pazopanga zamakhalidwe abwino.
Mphamvu Zazikulu, Zogulitsa, ndi Kupambana Kwambiri
xinziraKukhala ndi moyo wautali komanso kukulirakulira kwachangu kuyambira pomwe idakhazikitsidwa mu 2000 zidakhazikika pakudzipereka kophatikiza ukadaulo wolemekezedwa nthawi ndi magwiridwe antchito amakono. Kuyambira ndi fakitale imodzi yopangira nsapato za azimayi ku Chengdu, kampaniyo idakulitsa luso la kupanga amuna ndi nsapato ku Shenzhen (2007) ndikukhazikitsa mzere wopangira zikwama mu 2010 kuti ikwaniritse kukwera kwachikopa kwachikopa chapamwamba padziko lonse lapansi. Masiku ano, malo opangira 8,000m² ndi umboni wa njira yabwinoyi, kugwiritsa ntchito makina apamwamba kwambiri kuti atsimikizire kusasinthika komanso kulondola, kwinaku akudalira ukadaulo wamtengo wapatali wa opanga ndi amisiri opitilira 100 pamagawo ovuta amalingaliro, kumaliza, ndi kuwongolera khalidwe.
Ubwino waukulu wagona paziwirizi: luso lotha kuthana ndi zovuta, magulu ang'onoang'ono, kupanga zotsika mtengo zamtundu wamtundu womwe ukubwera, komanso kasamalidwe kokhazikika kofunikira kwa zimphona zapadziko lonse lapansi. Gawo lirilonse, kuyambira pazithunzi mpaka kuyesedwa komaliza - limayendetsedwa bwino kuti likhazikitse miyezo yapamwamba kwambiri yomaliza komanso yolimba.
Zochitika Zazikulu Zogwiritsira Ntchito:
Nsapato:Zopanga zimachokera ku nsapato zapamwamba, zopepuka zothamanga zamtundu wokhazikika mpaka ku nsapato zokongola, zopangidwa ndi manja zachikopa zamakampani ndi misika yapamwamba.
Matumba & Chalk:Ntchito zazikuluzikulu zikuphatikizanso mapulogalamu amakampani azinsinsi (mwachitsanzo, zikwama zachikopa zosinthidwa makonda ndi zikwama zotumizira anthu za Fortune 500 kapena mphatso zantchito) komanso mgwirizano ndi nyumba zamafashoni zamagulu otsogola anyengo (mwachitsanzo, ma duffel okhazikika ndi zikwama zamanja).
Nkhani Zakupambana kwa Makasitomala (Kafukufuku):
Polemekeza chinsinsi cha kasitomala,xinziraikuwonetsa ma profayilo atatu amgwirizano omwe amawonetsa kusinthasintha kwake:
Chiyambi Chapamwamba (Europe):Anagwirizana ndi cholembera chochokera ku Milan kuti apange mzere wawo wotsegulira wa zida zachikopa zokhazikika.xinziraKutsika kwa MOQ ndi luso lojambula mwachangu zidapangitsa kuti oyambitsa azitha kubwereza mwachangu ndikukhazikitsa zosonkhanitsira zopanda chiwopsezo chandalama, zomwe zimadzetsa kutamandidwa kwakukulu komanso kukwera mwachangu.
The Global Retailer (USA):Imagwira ntchito ngati gawo loyamba la sitolo yayikulu yaku America, ndikupanga masiketi achimuna ndi nsapato zazimayi. Mgwirizano uwu umathandiziraxinzira's olimba machitidwe kuwongolera khalidwe ndi luso kusunga mosasinthasintha kupanga mu sikelo yaikulu.
Mtundu wa Ethical D2C (Asia):Imagwira ntchito ngati bwenzi lokhazikika lamakampani opanga mafashoni okhazikika, ogwiritsa ntchitoxinziraukatswiri pakugwira ndi kupeza zinthu zovuta, zokomera chilengedwe (monga mphira wobwezerezedwanso ndi nsalu zatsopano). Mgwirizanowu ukuwonetsa kudzipereka kwa wopanga ku udindo wa chikhalidwe cha anthu ndi chilengedwe, womwe umafikira ku mapulogalamu ake ammudzi, kuphatikizapo kukonza zopereka za mabuku ndi zikwama za sukulu kwa ana otsalira m'masukulu akumidzi.
Contact:
xinziraGulu likuyitanitsa onse omwe ali ndi chidwi kuti apite ku Booth C34 ku Hall 5 ku Shoes & Bags EXPO 2025 kuti akambirane momwe kufotokozera mwachangu komanso kupanga kosasunthika kungathandizire kuchita bwino pamsika wamtundu wawo.
Webusaiti: https://www.xinzira.com/