Ngokuvela ngokukhawuleza kweshishini lefashoni, ngakumbi nangakumbi iimveliso zihamba zisuka kwizihlangu eziveliswe ngobuninzi kwaye zijike abenzi iiteki isiko ukuphumeza umahluko. Ukwenziwa ngokwezifiso akuqinisekisi isazisi sebrendi kuphela kodwa kwanelisa iimfuno ezikhulayo zabathengi zobuntu, intuthuzelo, kunye nomgangatho.
I-Sneakers Market Outlook
Ukuba sele unoyilo lwe-sneaker okanye iprototype, halala-uthathe inyathelo elikhulu ukuya phambili. Kodwa owona mceli mngeni uza ngokulandelayo: ungawufumana njani kwaye uwuvavanye njani umzi-mveliso othembekileyo phesheya kolwandle? Esi sikhokelo sibonelela ngezimvo ezihlaziyiweyo, iingcebiso ezisebenzayo, kunye nezicwangciso zokukunceda ukuba ujonge indawo yaseTshayina yokuvelisa izihlangu ezintsonkothileyo, kuquka ukuthotyelwa, imigaqo, kunye nemiba yoluhlu lwamaxabiso.
Ngo-2025, iChina kulindeleke ukuba iphendule ngaphezuluI-60% yemarike yezihlangu zehlabathi.Ngaphandle koxinzelelo lwezorhwebo kunye nohlengahlengiso lwerhafu, yelizweikhonkco lokubonelela abantu abadala, imathiriyeli ekrwada eninzi, kunye neefektri ezikhethekileyoqhubeka ukutsala iibrendi ezifuna umgangatho, ukwenziwa ngokwezifiso, kunye nokusebenza kakuhle kweendleko.
Iindlela zokufumana abavelisi be-Sneaker e-China
1. IMiboniso yoRhwebo: uQhagamshelwano lobuso ngobuso
Ukuya kwimiboniso yokurhweba ngezihlangu yenye yezona ndlela zithe ngqo zokudibanisa nabavelisi beeteki baseTshayina. Ezi ziganeko zivumela iibrendi ukuba zibone iimveliso zisondele kwaye zivavanye ubunakho bokuyila kunye nesikali semveliso.
Imiboniso yorhwebo ephawulekayo iquka:
Umboniso waseCanton (eGuangzhou)– Iintlelo zaseNtwasahlobo nasekwindla; ibandakanya icandelo leembadada ezipheleleyo (iiteki, izihlangu zesikhumba, izihlangu eziqhelekileyo).
I-CHIC (i-China International Fashion Fair, eShanghai/Beijing)- Ibanjwa kabini ngonyaka; uqokelela izihlangu eziphambili kunye nabavelisi befashoni.
FFANY New York Shoe Expo-Iimpawu zabathengisi baseTshayina nabaseAsia, abadibanisa abathengi bamazwe ngamazwe ngokuthe ngqo kunye neefektri.
Wenzhou & Jinjiang International Shoe Fair -Izihlangu ezinkulu zasekhaya zaseTshayina, ezigxile kwiiteki, izihlangu eziqhelekileyo, kunye nemathiriyeli yezihlangu.
Izinto eziluncedo:iingxoxo ezisebenzayo zobuso ngobuso, uphononongo oluthe ngqo lwesampulu, uvavanyo olulula lomthengisi.
Iingxaki:iindleko eziphezulu (uhambo nomboniso), iishedyuli eziqingqiweyo, iifektri ezincinci zisenokungabonakali.
Igqibelele:iibrendi ezisekiweyo ezinohlahlo lwabiwo-mali olukhulu, zifuna intsebenziswano enkulu kunye nokuchongwa komthengisi ngokukhawuleza.
2. IiPlatform zeB2B: Amachibi aBaboneleli abaKhulu
Kumashishini amancinci kunye nokuqala, amaqonga e-B2B ahlala eyindlela eyaziwayo yokufumana abavelisi.
Amaqonga aqhelekileyo aquka:
Alibaba.com-Eyona ndawo yentengiso inkulu yehlabathi ye-B2B, ebonelela ngeefektri zesneaker, iinketho ze-OEM/ODM, kunye nabathengisi.
Imithombo yeHlabathi-Iingcali kubavelisi bezinto ezithunyelwa ngaphandle, ezilungele iiodolo ezinkulu.
Yenziwe etshayina-Ibonelela ngezalathisi zababoneleli ngolwimi lwesiNgesi, eziluncedo kubathengi bamanye amazwe.
1688.com -Inguqulelo yasekhaya ye-Alibaba, ilungile ekuthengeni umthamo omncinci, nangona igxile kakhulu kwimarike yasekhaya yaseTshayina.
Iingenelo:amaxabiso angafihliyo, ukufikelela kubaboneleli ngokubanzi, ukuodolwa lula/iinkqubo zokuhlawula.
Iingxaki:ababoneleli abaninzi bagxila kwileyibhile yehoseyile okanye yabucala; ii-MOQ eziphezulu (izibini ezingama-300–500); umngcipheko wokujongana neenkampani ezirhwebayo kunemizi-mveliso yokwenyani.
Eyona nto ingcono:Iimpawu eziqaphela uhlahlo lwabiwo-mali zikhangela ukukhangela ngokukhawuleza, ii-odolo ezininzi, okanye imveliso yelebhile yabucala.
3. IiNjini zokukhangela: uQhagamshelwano lweFactory ngqo
Iibrand ezininzi ziyasetyenziswa Uphendlo lukaGoogle ukufumana abavelisi ngokuthe ngqo kwiiwebhusayithi ezisemthethweni zefektri. Le ndlela isebenza ngokukodwa kwiimpawu ezifunekayoukwenza ibhetshi encinci okanye uyilo olukhethekileyo.
Imizekelo yamagama angundoqo:
"Abenzi beeteki zesiko eTshayina"
"I-OEM sneakers factory China"
"ababoneleli beeteki babucala"
"abavelisi beeteki ezincinci"
Izinto eziluncedo:amathuba aphezulu okufumana iifektri zokwenyani ezikwaziyo ukwenza izinto, ulwazi oluneenkcukacha ngezakhono, kunye nonxibelelwano oluthe ngqo namaqela athengisa umzi-mveliso.
Izinto ezingeloncedo:kufuna ixesha elingakumbi lokujonga imvelaphi, ezinye iifektri zisenokungabinamathiriyeli yesiNgesi epolishiweyo, ukuqinisekiswa kunokuthatha ixesha elide.
Igqibelele:ukuqala okanye i-niche brands ekhangelayoukuguquguquka, iinkonzo zoyilo lwesiko, kunye nemiyalelo yevolumu encinci.
Ukuphicothwa koMboneleli
Ngaphambi kokuba usayine nomvelisi, yenza uphicotho olupheleleyo:
Iinkqubo zokulawula umgangatho– imiba edlulileyo kunye neenkqubo zokusombulula.
Ukuthotyelwa kwezemali nerhafu– impilo yemali yefektri kunye nozinzo.
Ukuthotyelwa kwezentlalo- iimeko zabasebenzi, uxanduva loluntu, izenzo zokusingqongileyo.
Ukuqinisekiswa okusemthethweni– ukuba semthethweni kweelayisensi kunye nabameli bezoshishino.
Isidima kunye nemvelaphi – iminyaka kushishino, ubunini, irekhodi umkhondo wehlabathi nasekhaya.
Ngaphambi kokuba Ungenise
Amanyathelo okuqwalasela phambi kokungenisa iiteki ezivela eTshayina:
Qinisekisa amalungelo akho okungenisa elizweni kunye nemimiselo kwimarike ojolise kuyo.
Ukuqhuba uphando lwemarike ye-niche ukuqinisekisa ukuba imveliso-imarike ifanelekile.
Jonga amaqonga e-B2B (umzekelo, i-Alibaba, i-AliExpress), kodwa qaphela ii-MOQ eziphezulu kunye nokwenza ngokwezifiso okulinganiselwe.
Uphando lwamaxabiso kunye nemisebenzi yokuqikelela iindleko ezifikelweyo.
Sebenza kunye nomthengisi othembekileyo wokujongana nokukhutshwa kunye neerhafu.
Imiba ephambili xa ukhetha umenzi
Xa uvavanya ababoneleli, iibrendi zihlala zijolise koku:
Ukufumana imathiriyeli ekrwada ezinzileyo.
Inkonzo yokumisa enye ukusuka kuyilo ukuya kwimveliso.
Ukuguquguquka kwi-customization kunye neteknoloji ephezulu.
Iinkqubo ezingqongqo zokulawula umgangatho.
Imibuzo onokuyibuza amaqabane anokuba ngamaqabane:
Buthini ubuncinci bobungakanani bomyalelo wakho (MOQ) ngesimbo/nombala?
Lithini ixesha lokukhokela imveliso?
Ngaba ungumzi-mveliso okanye inkampani yokurhweba?
Ngaba usebenza neenkampani zokuhlola umntu wesithathu?
Ngaba sinokulungiselela ukutyelela umzi-mveliso?
Ngaba unawo amava ngecandelo lethu lezihlangu?
Ngaba ungabonelela ngeereferensi zabathengi?
Zingaphi iintambo zendibano ozisebenzisayo?
Zeziphi ezinye iibrendi wenzela zona?
Ezi nqobo zokugweba ziya kunceda ukufumanisa ukuba ubambiswano lunokuthatha ixesha elide nokuba iimveliso zakho zinokugqama emarikeni.
Isikhundla sikaXinzirain
Ngaphakathi kwendawo yokuvelisa i-sneaker yaseTshayina,Xinzirainiye yavela njengeqabane elithembekileyo leemveliso zehlabathi. UkudibanisaUbuchwephesha bokwenza izihlangu zaseTaliyanengeubuchwepheshe bale mihlaezinje ngokuchaneka kweautomation kunye nokwenza ngokwezifiso okuphambili, iXinzirain ihambisa iiteki ezilungelelanisa ifashoni, intuthuzelo, kunye nokuqina.
Ngeizixhobo zeprimiyamu, iikhonsepthi zoyilo oluyilayo, kunye neenkqubo ezomeleleyo zomgangatho, Inkampani iye yakha ubudlelwane bexesha elide kunye neempawu zamazwe ngamazwe, ukubanceda ukuba baguqule iingcamango zokudala kwiiqoqo eziphumelelayo ze-sneaker.
