Kwilizwe elikhawulezayo lefashoni, apho isitayile sidibana nezinto ezintsha,xinzirainuye wakrola i-niche njengenkokeliIifektri eziphakamileyo ze-ODM zabasetyhini abavela eChina.Yasekwa ngo-2000 e-Chengdu, i-capital yokwenza izihlangu yase-China, inkampani yaqala njengomvelisi omncinci wezihlangu zabasetyhini, eqhutywa luthando lomgangatho kunye noyilo. Ukutyhubela iminyaka, uphawu luye lwandisa i-horizons yalo, lwamkela itekhnoloji entsha kunye neenkqubo ezintsha, ngelixa ligcina ukuzinikela kwalo ekuveliseni izihlangu ezintle, ezikumgangatho ophezulu. Namhlanje,xinzirainayaziwa kuphela ngezithende zayo eziphakamileyo zabasetyhini kodwa nangokuguquguquka kwayo ekuboneleleni kwiimfuno zefashoni yehlabathi kwiindidi ezahlukeneyo zezihlangu.
NjengeUmzi-mveliso wezithende eziphakamileyo zabasetyhini be-ODM, xinzirainngobuchule bokwenza izithende eziphakamileyo ezinesitayile kodwa ezomeleleyo, eziyilwe ngokudityaniswa kwentuthuzelo, ubuhle, kunye neendlela zangoku. Ngokuqondwa okunzulu kwezinto ezikhethwa yifashoni yehlabathi, izithende eziphakamileyo zenkampani zithengiswa kubathengisi abakumgangatho ophezulu kunye neebrendi kwihlabathi liphela, ezibonisa ubuhle kunye nengqalelo kwiinkcukacha eziye zafanaxinzirain. Amandla omzi-mveliso alele kubuchule bawo bokwenza uyilo ngokweemfuno ezithile zabathengi, ukubonelela ngezisombululo ezilungiselelweyo neziveliswe ngobuninzi ezihlangabezana neemfuno eziguquguqukayo zentengiso yefashoni.
UShishino lweZihlangu oluQothulwayo lweMeko
Ishishini lehlabathi lezihlangu lifumana ukukhula okungazange kubonwe ngaphambili, okuqhutywa ziindlela ezivelayo kunye neemfuno zabathengi ezikhulayo. Umkhwa ophambili oye wabumba ishishini kule minyaka yakutsha nje kukunyuka kwemfuno yezihlangu eziguquguqukayo, ezikumgangatho ophezulu. Abathengi abasaneliseki zizihlangu ezisebenza injongo enye kuphela; bafuna izihlangu ezinesitayile, ezikhululekileyo, nezisebenzayo kumaxesha ahlukeneyo. Olu tshintsho ekuziphatheni kwabathengi luqhubele phambili ii-brand ukuba zivelise izinto ezintsha, ezikhokelela ekuveliseni izihlangu ezinemisebenzi emininzi efana nezithende eziphakamileyo ezinikezela induduzo, ukuqina, kunye noyilo lwefashoni.
Ukongeza kule mikhwa eqhutywa zizitayile, kukho ugxininiso olwandayouzinzongaphakathi kwishishini lezihlangu. Ngokunyuka kolwazi malunga nokukhathazeka kokusingqongileyo, abaninzi abavelisi bezihlangu baphonononga izinto eziphathekayo eco-friendly kunye nobuchule bokuvelisa. Imfuno yeiimveliso ezizinzileyouye wadala amathuba amatsha ukuba iinkampani zihluke ngokwazo ngokubandakanya izinto ezisetyenzisiweyo, ukusebenzisa i-adhesives yamanzi, kunye nokunciphisa i-carbon footprints ngexesha lokuvelisa. Lo mkhwa uhambelana ngokugqibeleleyo kunyexinzirainifilosofi yokudibanisaubugcisa bemveli ngobuchwephesha bale mihlaukwenza iimveliso ezingezizo ezintle kuphela kodwa zinoxanduva lokusingqongileyo.
Ngaphaya koko, ukwanda kokuthandwa kweezemidlalokunye nefashoni ephefumlelweyo yezemidlalo ikhokelele ekuveliseni iiteki ezinesitayile kodwa ezikhululekileyo kunye nezihlangu ezithe ngqo kwezemidlalo. Njengoko abathengi abaninzi bebeka phambili umsebenzi kunye nesimbo, iibrendi zenza utyalo-mali kakhulu kuphuhliso lwezihlangu ezisebenza ngokuphezulu ezikwahlangabezana nokulindelweyo kubathengi abathanda ifashoni.xinzirain, eyandisa imisebenzi yayo kwi-2007 ukubandakanya iifektri zamadoda kunye ne-sneaker, ibekwe kakuhle ukuhlangabezana nale mfuno, inikezela uluhlu olubanzi lweemveliso ezikhonza zombini iimfuno eziqhelekileyo kunye nokusebenza.
xinzirainUbukho kwiMiboniso yoShishino oluPhambili
Ukuhlala uphambili kushishino lwezihlangu kunye nokuhlangabezana neemfuno eziguqukayo zentengiso yehlabathi,xinzirainithatha inxaxheba kwimisitho yorhwebo edumileyo kunye nemiboniso. Ezi ziganeko zibonelela ngeqonga lenkampani ukuba ibonise ingqokelela yayo yamva nje, izibandakanye nabathengi abanokubakho, kwaye ihlale ihlaziywa kwiindlela zeshishini elikhulayo.
Esinye seziganeko ezinjaloFashion World Tokyo, enye yeyona miboniso mikhulu yefashoni yaseAsia. Kulo mboniso,xinzirainibonisa uyilo lwezihlangu zabasetyhini ezinqamlezileyo, ezibandakanya uluhlu olwahlukeneyo lwezithende eziphakamileyo, iiteki, kunye nokunye. IFashion World Tokyo inika ithuba elikhethekileyo lokunxibelelana nabayili, abavelisi, kunye nabathengisi abavela kwihlabathi liphela, ukuvumelaxinzirainukwakha intsebenziswano ehlala ihleli kunye nokwandisa ukufikelela kwayo kwihlabathi jikelele. Lo mboniso usebenza njengeyona nto ibalulekileyo yokuchukumisa i-brand ukuze ihlale ihambelana neendlela zamva nje zoyilo kunye nezinto ezikhethwa ngabathengi kwishishini lefashoni.
Ngo-2025,xinzirainnayo iya kuthatha inxaxheba kwiI-Global Footwear Executive Summit. Le ndibano idibanisa iinkokheli zeshishini, abaphathi, kunye nabavelisi bokuxoxa ngekamva lokwenziwa kwezihlangu, iindlela zokuziphatha kwabathengi, kunye nefuthe lobuchwephesha kwishishini. Ingqungquthela ibonelela ngeqonga elifanelekileyoxinzirainukutshintshiselana ngemibono, ukwenza intsebenziswano entsha, kwaye uhlale uphambi kwegophe kushishino oluhlala luvela. Njengenkokeli ekwenzeni zombiniizithende eziphakamileyo zabasetyhinikunye nezinye iintlobo zezihlangu, inxaxheba yenkampani kule ngqungquthela iqinisekisa ukuzibophelela kwayo kwizinto ezintsha kunye nomgangatho.
Omnye umboniso obalulekileyo aphoxinzirainibonisa ubungcali bayo yiYonke iMboniso yesikhumba yaseTshayina, isiganeko esihamba phambili kwimveliso yesikhumba kunye nezixhobo. Ngamava ayo anzulu ekwenzeni izihlangu zesikhumba kunye neengxowa eziphezulu,xinzirainUkuthatha inxaxheba kulo mboniso kuqaqambisa isakhono sawo ekuveliseni iimveliso zodidi oluphezulu ezihlangabezana nemigangatho ephezulu yeemveliso zefashoni zehlabathi. Kulo mboniso, inkampani inokunxibelelana nabadlali abaphambili kwimarike yempahla yesikhumba, ebonisa ukuzibophelela kwayo kokubini kuyilo olugqwesileyo kunye nokuzinza.
Izinto eziluncedo ezingundoqo, iMveliso, kunye nabathengi
xinzirainImpumelelo ingabalelwa kwindibaniselwano eyodwa yeubugcisa, iteknoloji, kunye noyilo olugqwesileyo. Inkampani isebenzisa indawo yemveliso eyi-8,000m² enoomatshini banamhlanje, apho amagcisa anezakhono kunye nabayili basebenza kunye ukuzisa izimvo zokuyila ebomini. Ukususela kwingcamango yokuqala kunye nesigaba somzobo ukuya kwiprototyping kunye nemveliso yokugqibela, isigaba ngasinye senkqubo silawulwa ngononophelo ukuqinisekisa imigangatho ephezulu yomgangatho.
Elinye lamandla aphambili enkampani liloisakhono sokwenza ngokwezifiso. NjengeODM umzi-mveliso, xinzirainusebenzisana ngokusondeleyo nabathengi ukwenza umbono wabo uphile, nokuba luyilo olutsha lwezithende eziphakamileyo okanye umgca wesneaker. Ukuguquguquka kophawu kwimveliso kuqinisekisa ukuba umxhasi ngamnye ufumana iimveliso ezihambelana negama labo elikhethekileyo kunye neemfuno zentengiso.
xinziraininikeza ipotifoliyo ebanzi yeemveliso, ezibandakanya hayi kuphelaizithende eziphakamileyo zabasetyhini, kodwa kwakhonaiiteki, izihlangu zamadoda, kwayeiingxowa zesikhumba premium. Izithende eziphakamileyo zenkampani zidume ngokukodwa ngoyilo lwazo oluhle, ukudibanisa i-aesthetics epholileyo kunye nentuthuzelo kunye nokuqina. Bajongana neziganeko ezahlukeneyo, ukusuka kuhambo oluqhelekileyo ukuya kwimisitho esesikweni, beqinisekisa ukuba wonke umthengi ufumana iperi egqibeleleyo.
Ukongeza kwizithende eziphakamileyo,xinzirain'sumgca we-sneakerifumene ingqwalasela ebalulekileyo ekudityanisweni kwayo koyilo lwefashoni-phambili kunye nokusebenza kwembaleki, okubenza babe lukhetho oludumileyo phakathi kweempahla zemidlalo kunye nabathengisi bendlela yokuphila. Iiingxowa zesikhumba premiumeveliswe yinkampani nayo ifumene ukulandelayo okuqinileyo, inika umdibaniso woyilo kunye nokusebenza okungaphelelwa lixesha.
xinzirainukhonza uluhlu olwahlukeneyo lwabathengi, kubandakanywaiimveliso zezihlangu zehlabathi, iivenkile zesebe, kwayeiiboutiques zodidi. Ukukwazi kwenkampani ukuvelisa zombiniImarike enkulukwayeumgangatho ophezuluizihlangu kunye nezixhobo kuyenza iqabane enomtsalane brand kuzo zonke iindawo ngexabiso. Abanye babathengi bayo abaphawuleka kakhulu baquka iibrendi eziphambili zamazwe aphesheya ezixhomekeke kuyoxinzirainUbungcali kuyilo, ukwenziwa, kunye nokuqinisekisa umgangatho.
Ukuqukumbela
xinzirainUkuzibophelela kwiumgangatho, uyilo lokuyila, kwayeuzinzouyibeke njengenkulumbusoIifektri eziphakamileyo ze-ODM zabasetyhini abavela eChina, ithenjwa ziimpawu zehlabathi ngobuchwephesha bayo kunye nokuthembeka. Ngamava ayo abanzi kushishino lwezihlangu kunye nokuthatha inxaxheba kwimiboniso ephambili efanaFashion World Tokyo, I-Global Footwear Executive Summit, kwayeYonke iMboniso yesikhumba yaseTshayina, xinzirainiyaqhubeka ukukhokela ekuziseni umgangatho ophezulu, iimveliso ezinesitayile kwimarike yehlabathi.
Ukuze ufumane inkcazelo engakumbi malungaxinzirainkwaye ujonge iimveliso zabo, ndwendwelaxinzirainIWebhusayithi esemthethweni