Njengoko iimpawu zezihlangu zehlabathi zicinga ngokutsha ngamaqhinga okufumana imveliso ngo-2026, umbuzo omnye usaqhubeka ulawula iingxoxo zoshishino:uninzi lwezihlangu zenziwa phi?
Ukuqonda impendulo kunceda iimpawu zivavanye izakhiwo zeendleko, ukuqina kwekhonkco lokubonelela ngeenkonzo, amandla okwenza ngokwezifiso, kunye nobudlelwane bexesha elide bokuvelisa.
I-Asia Ilawula Ukuveliswa Kwezihlangu Kwihlabathi
Namhlanje, ngaphezulu kwe-85% yezihlangu kwihlabathi liphela zenziwa e-Asia, nto leyo eyenza lo mmandla ube liziko elingathandabuzekiyo lemveliso yezihlangu kwihlabathi liphela. Olu lawulo luqhutywa bubungakanani, abasebenzi abanezakhono, kunye neenkqubo zokwenza izinto ezidityanisiweyo.
Phakathi kwamazwe aseAsia,ITshayina, iVietnam, kunye neIndiyazibangela uninzi lwemveliso yezihlangu kwihlabathi liphela.
I-China: Ilizwe Elikhulu Ehlabathini Elivelisa Izihlangu
I-China ihlalailizwe elikhulu lokuvelisa izihlangu ehlabathini, ukuvelisangaphezulu kwesiqingatha semveliso yezihlangu zehlabathiminyaka le.
Ubunkokeli baseTshayina bakhelwe phezu kweenzuzo ezibalulekileyo ezininzi:
•Iintambo zokubonelela ngezihlangu ezipheleleyo, ukusuka kwizixhobo ukuya kwizithende kunye nezinto ezisetyenziswa kuzo
•Izakhono zokuvelisa izihlangu ze-OEM eziphambili kunye nezeleyibhile zabucala
•Umthamo onamandla weukwenziwa kwezihlangu ngokwezifisokwiindidi ezahlukeneyo
•Isampuli esebenzayo, uphuhliso, kunye nemveliso enokwandiswa
•Amava okukhonza iimpawu ezintsha kunye neelebheli zehlabathi ezisele zikho
I-China iphambili kakhulu kwimveliso ye:
•Izihlangu zabasetyhini kunye nezihlangu eziphakamileyo
•Izihlangu zesikhumba zamadoda
•Izihlangu ezithambileyo nezihlangu ezikhululekileyo
•Izihlangu kunye neendlela zonyaka
•Izihlangu zabantwana
Nangona iindleko zabasebenzi zinyuka, ukusebenza kakuhle kweTshayina, ukuguquguquka kwayo, kunye nobunzulu bayo bobuchwephesha buyenza ibe yeyona nto iphambili ekuvelisweni kwezihlangu kwihlabathi liphela.
IVietnam: Indawo ephambili yeeSneakers kunye nezihlangu zemidlalo
IVietnam yiyoilizwe lesibini ngobukhulu lokuvelisa izihlangu, eyaziwa kakhulu nge:
•Izihlangu zemidlalo kunye neeski
•Imveliso enkulu yeempawu zemidlalo zehlabathi
•Iifektri ezijolise ekuthumeleni ngaphandle ezineenkqubo ezizinzileyo zokuthobela imithetho
IVietnam igqwesile ekwenzeni izihlangu zemidlalo ngobuninzi, nangona ngokubanzi ingabi lula kwiiprojekthi zezihlangu ezine-MOQ ephantsi okanye ezenzelwe wena kakhulu.
IYurophu: Izihlangu zePremium, kungekhona ukuveliswa okukhulu
amazwe aseYurophu afanaI-Itali, iPortugal, neSpainzinxulunyaniswa kakhulu nezihlangu zodidi oluphezulu. Nangona kunjalo, zimele kuphelaipesenti encinci yomthamo wokwenziwa kwezihlangu kwihlabathi liphela.
Imveliso yaseYurophu igxile koku:
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Ubugcisa obuphezulu
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Izihlangu ezincinci nezizezobugcisa
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Iimpawu zoyilo kunye nelifa
IYurophu ayisiyondawo apho uninzi lwezihlangu lwenziwa khona—kodwa yindawo aphoizihlangu zexabiso eliphezulu nezodidi oluphezuluiveliswa.
Kutheni Uninzi LweeBrands Zisavelisa Izihlangu eTshayina
Nangona kukho imizamo yokwandisa iimveliso kwihlabathi liphela, uninzi lweenkampani luyaqhubeka nokwenza izihlangu eTshayina kuba lunikezela ngomxube owahlukileyo we:
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Iinketho ze-MOQ eziphantsi zezihlangu ezenziwe ngokwezifiso nezeelebheli zabucala
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Uphuhliso oludibeneyo, ukufumaneka kwezinto, kunye nemveliso
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Amaxesha okukhokela akhawulezayo ukusuka kuyilo ukuya ekuvelisweni ngobuninzi
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Inkxaso enamandla kwiimodeli zoshishino ze-OEM, i-ODM, kunye neelebheli zabucala
Kwiinkampani ezivelisa iindidi ezahlukeneyo zezihlangu okanye ezifuna ukwenziwa ngokwezifiso, iTshayina iseyeyona mveliso iphambili neguquguqukayo.
Ukukhetha Umenzi Wezihlangu Ofanelekileyo Kubalulekile Kunokuba Yindawo Efanelekileyo
Ukuqondaapho uninzi lwezihlangu zenziwa khonayinxalenye nje yesigqibo sokufumana imveliso. Eyona nto ibaluleke kakhulu yileukukhetha umenzi wezihlangu ofanelekileyo—leyo inokuvumelana nokubekwa kwebhrendi yakho, imigangatho yomgangatho, kunye nezicwangciso zokukhula.
At Xinzirain, sisebenza njengeumenzi wezihlangu onikezela ngeenkonzo ezipheleleyo, exhasa iimpawu zehlabathi ngezisombululo zokuvelisa izihlangu ezisuka ekupheleni ukuya ekupheleni:
•Uphuhliso lwezihlangu olucwangcisiweyo ngokusekelwe kuyilo lwakho, imizobo, okanye iireferensi
•Ukwenziwa kwezihlangu ze-OEM kunye nezeelebheli zabucala zabasetyhini, amadoda, abantwana, izihlangu ze-sneakers, izihlangu kunye nezithende
•Inkxaso ephantsi ye-MOQ yeenkampani ezintsha kunye neempawu ezizimeleyo
•Ukufunyanwa kwezinto ezidityanisiweyo, uphuhliso olulodwa, kunye nobunjineli bezakhiwo
•Ulawulo oluqinileyo lomgangatho luhambelana nemigangatho yokuthobela i-EU kunye ne-US
•Umthamo wemveliso ozinzileyo kunye nokukhula okuguquguqukayo njengoko uphawu lwakho lukhula
Njengoko iimpawu zivavanyaapho uninzi lwezihlangu zenziwa khonakunye nendlela amakhonkco okubonelela atshintsha ngayo, esebenza nomvelisi odibanisaubuchule bobuchwephesha, amandla okwenza ngokwezifiso, kunye nokucinga ngokubambisana ixesha elidekubalulekile.
Namhlanje, iinkampani zezihlangu eziphumelelayo zikhetha amaqabane okuvelisa kungekuphela nje ngokwendawo—kodwa ngokweendawoubuchule, ukungafihlisi, kunye namandla okwenza izinto.