Izithende eziphakamileyo zibuyile
–Ithuba elikhulu leeFashion Brands
Ngeeveki zefashoni ze2025 eNtwasahlobo/ehlotyeni/ekwindla/ebusika kulo lonke elaseParis, eMilan naseNew York, into enye yacaca gca: izithende eziphakamileyo azikho ngasemva—zikhokela incoko.
Izindlu ezitofotofo ezifana noValentino, iSchiaparelli, uLoewe, kunye noVersace azizange zibonise nje iimpahla zokunxiba-zakha imbonakalo epheleleyo malunga nezithende ezinesibindi, eziqingqiweyo. Luphawu kuwo wonke umzi-mveliso: izithende kwakhona ziyinxalenye ephambili yokubaliswa kwamabali efashoni.
Kwaye kubaseki beempawu kunye nabayili, oku kungaphezulu kwesiqhelo. Lithuba loshishino.
Izithende Eziphakamileyo Zibuyisela Amandla Azo
Emva kweminyaka yee-sneakers kunye neeflethi ezincinci ezilawula ukuthengisa, abaqulunqi ngoku baguqukela kwizithende eziphakamileyo ukuze baveze:
• Ubukhazikhazi(umzekelo: i-satin finishes, isikhumba sesinyithi)
• Umntu ngamnye(umzekelo, izithende ezingalinganiyo, imitya enegem)
• Ubuchule bokuyila(umz. izithende eziprintiweyo eziyi-3D, izaphetha ezinkulu, iimilo eziqingqiweyo)
Kwi-Valentino, izithende eziphakamileyo zesibhakabhaka zifakwe kwii-suedes ze-monochrome, ngelixa u-Loewe wazisa iifom ze-stiletto eziphefumlelweyo ze-balloon. Iilokhwe ezincinci ezidityaniswe ne-Versace ezinezithende ezibukhali ezihonjisiweyo, ziqinisa umyalezo:izithende ziziqwenga zengxelo, hayi izincedisi.
Kutheni iiFashoni Brand kufuneka zithathele ingqalelo
Kwiimpawu zezacholo, abaqulunqi bempahla, abanini bevenkile, kunye nabadali bomxholo ngokulandelayo okukhulayo, izithende eziphakamileyo ezikhoyo ngoku:
• Amandla okubalisa amabali abonakalayo (alungele ukufota, iireli, iincwadi zokujonga)
• Ukwandiswa kohlobo lwendalo (ukusuka kumacici ukuya kwizithende-gqibezela ukujonga)
• Ixabiso eliphezulu elibonwayo (izithende zodidi oluphezulu zivumela imida engcono)
• Ukuba bhetyebhetye kokusungulwa kwamaxesha athile (izithende ziqhuba kakuhle kwiingqokelela ze-SS kunye ne-FW)
"Sasihlala sigxile kwiibhegi," utshilo umnini wefashoni ye-niche yaseBerlin, "kodwa ukusungula i-capsule encinci yezithende zesiko ngokukhawuleza kwanika uphawu lwethu ilizwi elitsha. Uthethathethwano luphindwe kathathu ngobusuku."
Nemiqobo? Ngaphantsi Kunakuqala
Enkosi kwitekhnoloji yokuvelisa izihlangu zanamhlanje, iimveliso azisafuni qela loyilo elipheleleyo okanye izibophelelo ezinkulu ze-MOQ. Abavelisi bezithende eziphakamileyo namhlanje babonelela:
•Uphuhliso lokungunda kwizithende kunye neesole
• Izinto ezisetyenziswayo ngokwesiko: amaqhosha, iilogo, amatye anqabileyo
• Ukuveliswa kwebhetshi encinci kunye nomgangatho we-premium
•Ukupakishwa kwebrand kunye neenkonzo zokuthumela ngenqanawe
• Inkxaso yoyilo (nokuba unomzobo okanye awunayo)
Njengomnye umenzi onjalo, siye sanceda abathengi baguqule iimbono zabo zibe yimifanekiso eqingqiweyo, izithende ezenziwe ngokulandelelana eziphakamisa ingxelo yabo ye-brand-kunye nokuvelisa intengiso yokwenene.
Izithende eziphakamileyo zineNzuzo kwaye zinamandla
Ngo-2025, izithende eziphakamileyo zezi:
• Ukwenza izihloko zefashoni
• Ukulawula umxholo we-Instagram
• Ukuvela ekusungulweni kwebhrendi ezininzi kunale minyaka mihlanu idlulileyo idibene
Baye baba sisixhobo kungekuphela nje kwifashoni-kodwa kwisakhiwo sohlobo. Ngenxa yokuba isithende sotyikityo sithi:
• Sinesibindi
• Sizithembile
• Siyasazi isimbo
UKUSUKA KWISKETSHI UKUYA KWINYANI
Jonga ukuba umbono woyilo onesibindi wavela njani inyathelo ngenyathelo - ukusuka kumzobo wokuqala ukuya kwisithende esigqityiweyo.
UFUNA UKUZENZA EYAKHO IBRAND YEZIhlangu?
Nokuba ungumyili, impembelelo, okanye umnini wevenkile, sinokukunceda ukuba uzise imizobo okanye imibono yesihlangu sobugcisa ebomini - ukusuka kumzobo ukuya kwishelufu. Yabelana ngombono wakho kwaye masenze into engaqhelekanga kunye.
Ithuba elimangalisayo lokubonisa ubuchule bakho bokuyila
