Kutheni Amanqaku Angaphezulu Ekhetha Abavelisi Bezihlangu ZeSiko
Kwimeko yefashoni yanamhlanje, abavelisi bezihlangu zesiko badlala indima ebalulekileyo ekuncedeni iibrendi ezisahlumayo nezizinzileyo zihlale zifanelekile kwaye zahlukile. Imarike yezihlangu zehlabathi kuqikelelwa ukuba iya kufikelela kwiibhiliyoni ezingama-530 zeedola ngo-2027, kunye necandelo lezihlangu zesiko elibonisa ukukhula okukhawulezayo, okuqhutywa kukonyuka kwemfuno yabathengi yokungafani, ukufaneleka, kunye nozinzo.
Ukwenziwa ngokwezifiso: uMgangatho oMtsha kwintengiso yezihlangu
Kunanini na ngaphambili, abathengi bajonge iimveliso zomntu, kwaye iibrendi ezinokuzisa oku ziyachuma. Ingxelo ye-Statista ka-2024 ibonisa ukuba i-42% yabathengi be-Gen Z bazimisele ukuhlawula ngakumbi izinto zefashoni ezenziwe ngokwezifiso-kubandakanywa nezihlangu.
Ukuphendula, uqalo lwefashoni kunye neenkampani ezisekiweyo ngokufanayo zisebenza ngokusondeleyo neenkampani ezivelisa izihlangu ezibonelela nge-OEM, ileyibhile yabucala, kunye neenkonzo zelebhile ezimhlophe. Ezi nkonzo zivumela iibrendi ukuba ziye kwintengiso ngokukhawuleza ngelixa zigcina ulawulo loyilo kuyilo, izixhobo, kunye nophawu.
E-XINZIRAIN, inkampani ehamba phambili yokwenza izihlangu ezise-China, sibone imfuno yeenkonzo zezihlangu zesiko ikhula ngaphezu kwe-60% kule minyaka mithathu idlulileyo. Abathengi bethu badlula kumazwe angama-30, kubandakanya i-US, iCanada, iJamani, iUAE, kunye neJapan. Ukusuka kubenzi bezihlangu zabasetyhini ukuya kubavelisi bezihlangu zamadoda, sibonelela ngeemfuno ezininzi - ukusuka kwizithende zomyili ongqindilili ukuya kwiiteki ezincinci zemihla ngemihla.
Kutheni iiBrand ezininzi zisenza utshintsho
1. Isazisi seBrand esomeleleyo NgokuLungisa
Ukwenziwa ngokwezifiso kwenza iibrendi ziphuhlise isimbo somtyikityo esaziwayo. Ngathi, iibrendi zinoku:
• Yenza iimolds zesithende ezikhethekileyo, i-outsoles, kunye nephezulu
• Khetha kumakhulu esikhumba, i-suede, kunye ne-eco-materials
• Yongeza izinto ezilungelelanisiweyo ezifana nentsimbi yentsimbi, ukuhomba, kunye nokwenziwa kwelukiweyo
2. Ileyibhile yaBucala kunye noKhetho lweLeyibhile eMhlophe
Iimpawu ezininzi zikhetha ukutsiba ixesha elide loyilo kwaye ziqale ngeemodeli eziqinisekisiweyo. Njengomenzi wezihlangu ezimhlophe ezithembekileyo, i-XINZIRAIN inikezela ngekhathalogu ebanzi yeendlela esele zenziwe ezinokuthi zifakwe uphawu kwaye ziqaliswe ngokukhawuleza.
Ngo-2024 kuphela, ngaphezulu kwe-70% yabathengi bethu abaqalayo bakhethe ileyibhile yabucala njengesisombululo esikhawulezayo sokuya-kwintengiso.
3. Ukwenziwa kweZihlangu ze-OEM ezine-MOQ eziphantsi
Ngokungafaniyo neefektri ezininzi ezinkulu, sithatha ii-odolo zebhetshi ezincinci ukusuka kwizibini ezingama-60 kuphela kwisitayile ngasinye, sincedisa iibrendi ukunciphisa umngcipheko kunye nolawulo lwe-inventri ngelixa sigcina ukuziva kweprimiyamu.
4. Ukulungelelanisa iTrendi yeHlabathi
Ngomjikelo wefashoni mfutshane, ukukhawuleza kubalulekile. Iqela lethu libeka iliso kwindlela yeenqwelomoya yehlabathi kunye neendlela zesitrato, linikezela ngezindululo zoyilo ezigcina abathengi belungelelene noko kungoku. Njengomvelisi wezihlangu ze-OEM eziguquguqukayo, sinokusuka kwingcamango ukuya kwisampuli ngeentsuku nje ezi-7-14.
Iinkonzo eziKhokela kwiShishini ukusuka kwi-XINZIRAIN
Yintoni esahlulayo njengenye yezona nkampani zithembekileyo zokwenza izihlangu:
• INkonzo ePheleleyo ye-OEM kunye neMveliso yeLayibhile yaBucala
• Ngaphezu kweminyaka engama-20 yamava okwenziwa kweMveliso
• Ulawulo loMgangatho olungqongqo (uHlolo lwe-100%)
• Yila iSketch ukuya kuNikezo lokugqibela kwiiVeki ezi-4–6
• Amaqela awodwa aMasetyhini, ezaMadoda, nezihlangu zaBantwana
• IiNdlela zokuPakisha ezilungele i-Eco-friendly
Ucinga ngokuQalisa umgca wezihlangu?
Ukuba ukhangela indlela yokuqalisa umgca wezihlangu okanye ujonge umenzi wezihlangu zexesha elide, i-XINZIRAIN ilapha ukuxhasa umbono wakho ukusuka kwingcamango ukuya kwimveliso egqityiweyo. Ngolwazi olunzulu lweshishini, imiqobo yokungena ephantsi, kunye nemigangatho ekumgangatho ophezulu, siyakunceda ukuba uqalise ngokuzithemba kwaye ulinganise ngokuzinzileyo.
Ixesha lokuposa: Jun-12-2025