Kwimeko yefashoni ekhula ngokukhawuleza,xinzirainugqame njengenkokeli kwihlabathi leODM umyili oobhaka. Ukusukela ekusekweni kwayo ngo-2000 eChengdu, eTshayina,xinzirainiye yafana nobugcisa bomgangatho ophezulu, umgangatho, kunye noyilo loyilo. Inkampani iqale yaqala njengomvelisi wezihlangu zabasetyhini kodwa yakhawuleza yandisa ubuchwephesha bayo ukuze ihlangabezane nemfuno yehlabathi yeempahla zesikhumba zeprimiyamu. Ngo-2010, yongeza umgca wokuvelisa ingxowa epheleleyo, kwaye kwiminyaka edlulileyo, inkampani iye yaphucula imisebenzi yayo ukuvelisa ezinye zezona zilungileyo.iibhaka zomyilieTshayina.
NjengeUkwenziwa kobhaka womyili we-ODM eTshayinar, xinzirainigxile ekuboneleleniukwenziwa koyilo lokuqalaiinkonzo, ezibonelela ngokudityaniswa koyilo olulodwa, imveliso, kunye nokwenza ngokwezifiso. Inkampani isebenza ngokusondeleyo neebrendi, ibanceda bazise imibono yabo yokuyila ebomini ngokuvelisa iipakethi zomyili ezikumgangatho ophezulu ezinesitayile kwaye zisebenzayo. Nokuba yeyethutyana, uhambo, okanye iimarike zodidi,xinzirainOobhaka bayilwe ngobuchule, idibanisa uyilo lwangoku ubuhle kunye nemathiriyeli ezinzileyo kunye neteknoloji ehlabayo.
Ikamva loShishino loBhaka: Iindlela, amaThuba, kunye nezinto ezintsha
Umzi-mveliso weebhaka wehlabathi ufumene ukukhula okubonakalayo kwiminyaka yakutshanje, eqhutywa kukukhula kwemfuno yeebhegi ezisebenzayo nezinesitayile kwiimarike ezahlukeneyo. Njengoko abathengi beqhubeka nokubeka phambili ukuguquguquka, ukuthuthuzela, kunye noyilo, ishishini leebhaka livela ngokukhawuleza. Enye yeendlela eziphambili zokumisa ngokutsha imarike yiukunyuka kwezixhobo eco-friendly. Ngokugxila kokukhula kwabathengi kuzinzo, kuye kwakho ukwanda kwemfuno yeemveliso ezenziwe ngezinto ezikhathalela indalo, ezifanangesikhumba vegankwayeamalaphu asetyenzisiweyo. Oku kudale amathuba amatsha eODM abayili ubhaka abavelisinjengayexinzirainukukhokela intlawulo ekudaleni iimveliso ezihambelana neendlela zozinzo.
Enye into ebalulekileyo kwimarike yobhaka kukwanda kokuthandwa kweukwenza ngokwezifiso. Njengoko abathengi bejonge izinto ezizodwa, ezenzelwe umntu, iibrendi ziguqukela kubavelisi abanjaloxinzirainukwenza oobhaka abayilwe ngokwesiqhelo ebonakalisa incasa kunye neemfuno zomntu ngamnye. Ukusuka kwizikimu zemibala ukuya kwii-accents zehardware, izinto zoyilo lobuqu ngoku ziyinto ekufuneka ibe nayo kwintengiso. Ukongeza, ukunyuka kweoobhaka abakrelekrele, ebonisa iteknoloji ehlanganisiweyo efana ne-USB yokutshaja izibuko kunye nokuyila okuchasene nobusela, ithatha umdla wabathengi be-tech-savvy, ivula iindlela ezingakumbi zokusungula izinto ezintsha.
Imfuno yeoobhaka abakumgangatho ophezuluezibonelela kubomi obuthile nazo ziyakhula. Iibhegi zokuhamba, iibhegi zokuzilolonga, iibhegi zeshishini, kunye noyilo olukwifashoni ephezulu zonke ziyimfuneko njengoko abathengi befuna iingxowa ezihambelana nobomi babo obukhawulezayo, obuninzi. Ezi ngxowa zobhaka azakhelwanga ukuhlala ixesha elide kuphela kodwa zinomtsalane wobuhle, zibonelela ngezinto ezininzi ngaphandle kwesimbo sokuncama. Njengomnye wabaphambiliChina top ODM abavelisi ubhaka umyili, xinzirainibekwe kakuhle ukuba iphendule kule mizila evelayo ngokubonelela ngeemveliso ezikumgangatho ophezulu ezisebenza kunye nezihamba phambili.
Ngaphezu koko, njengokourhwebo lwe-eiyaqhubeka ikhula, ukuthengisa ngokuthe ngqo kubathengi kunye neeodolo zesiko zilungisa imodeli yokuthengisa yemveli. Ukuthenga kwi-Intanethi kunika iibrendi indlela ethe ngqo yokunxibelelana nabathengi, kwaye oku kunyuse imfuno yesiko kunye noyilo olulinganiselweyo. Iibrendi nazo ziyaxhaphakaImidiya yokuncokolaukuphembelela ukuziphatha kokuthenga kwabathengi, ukwenza oobhaka babe yinxalenye ebalulekileyo yenkcubeko yefashoni eqhutywa ngamajelo eendaba.
xinzirain's Inxaxheba kwiMiboniso yeFashoni eKhokelayo: uMboniso wokuTshintsha
xinzirainakazibophelelanga kuphela ukuhlala phambili kushishino lokwenziwa koobhaka ngokusungula izinto ezintsha kunye nomgangatho kodwa ukwaqinisekisa ukuba uhlala unxibelelene ngokunzulu neentsingiselo zamva nje zemarike ngokuzimasa imiboniso yorhwebo ebalaseleyo kunye nemiboniso. Phakathi kweziganeko eziphambili apho inkampani ithatha inxaxheba yiCanton Fair, Fashion World Tokyo, kwaye iI-Global Footwear Executive Summit yowama-2025.
ICanton Fair, ebanjelwe eGuangzhou, ngomnye weyona miboniso yorhwebo ibalulekileyo yaseTshayina, etsala abavelisi, ababoneleli kunye nabathengi abavela kwihlabathi liphela. Kubaxinzirain, eli liqonga eligqwesileyo lokubonisa uluhlu lwayoODM umyili oobhakakunye nokwakha unxibelelwano neempawu zehlabathi. Lo mboniso ubonelela ngethuba elifanelekileyo lokubonisa amandla enkampani ekwenzeni oobhaka abakumgangatho ophezulu, ukuhlangabezana namahlakani anokubakho, kwaye kuxoxwe ngamathuba entsebenziswano nezindlu zefashoni zamazwe ngamazwe.
At Fashion World Tokyo, omnye wemiboniso emikhulu yorhwebo lwefashoni eAsia,xinzirainithatha ithuba lokubonisa izisombululo zayo zoyilo oluzinzileyo kunye ne-eco-friendly. Indawo yefashoni yaseTokyo idume ngokuvelisa izinto ezintsha kunye nendalo yayo, kwaye ukuthatha inxaxheba kulo msitho kuvumela.xinzirainukuhlala phambi kwegophe kwimarike eguqukayo ngokukhawuleza. Nokuba ibonisa ingqokelela yabo yamva nje yobhaka okanye baxoxa ngoyilo lwesiko, umboniso uyabonelela.xinzirainngeqonga lokuzibandakanya nabathengi befashoni, abayili, kunye nabaphembeleli abavela kwihlabathi liphela.
Ngo-2025,xinzirainuzakuzimasa ngokunjaloI-Global Footwear Executive Summit, umsitho ophambili weenkokeli kumashishini eembadada kunye nezixhobo. Apha, inkampani iya kuba nethuba lokuzibandakanya neengcali zeshishini, ifumane ulwazi malunga neendlela ezizayo, kunye nokunxibelelana nabadlali abaphambili kwintengiso yehlabathi. Le ngqungquthela iyakuvumelaxinzirainukuqhubeka nokwakha igama layo njengeChina top ODM umyili umenzi ubhakangelixa izibeke ekukhuleni kwexesha elide kwimarike yamazwe ngamazwe.
xinzirainIzinto eziluncedo ezingundoqo, iMveliso, kunye noMxumi oPhambili
xinzirainUkukwazi ukugqama njengeChina top ODM umyili umenzi ubhakakunokubalelwa kumandla amaninzi angundoqo:
Ukuzibophelela kuZinzo:Njengoko imfuno yemveliso eco-friendly ikhula,xinzirainikhokela indlela yokwenziwa kwemveliso ezinzileyo. Inkampani isebenzisa izinto ezahlukeneyo ze-eco-conscious, kubandakanywangesikhumba vegankwayeamalaphu asetyenzisiweyo, ukuqinisekisa ukuba oobhaka babo bahlangabezana neemfuno zabathengi kunye nemigangatho yokusingqongileyo yehlabathi.
Utshintsho kuYilo kunye neMveliso: xinzirainIndawo yemveliso eyi-8,000m² ixhotyiswe ngoomatshini bodidi oluphezulu, eyenza inkampani ivelise oobhaka abanomgangatho ogqibeleleyo kunye nokuchaneka. Inkampani iqeshe iqela labaqulunqi abanobuchule obungaphezulu kwe-100 kunye namagcisa, iqinisekisa ukuba ubhaka ngamnye uyilwe ngononophelo ukuhlangabezana nemigangatho ephezulu yokuqina, ukusebenza kunye nesimbo.
Ukulungiselela: xinzirainUnikezelo lugqityiweukwenza ngokwezifisoiinkonzo, ezivumela iibrendi ukuba zizise umbono wazo owahlukileyo ebomini. Nokuba kukutshintsha izinto, ukongeza izinto ezizezakho, okanye ukulungelelanisa uyilo ukuhlangabezana neemfuno ezithile zokusebenza,xinzirainUyilo lobubhetyebhetye luyenza yahluke kubakhuphisana.
Uluhlu lweeMveliso ezahlukeneyo:Ukusukaiipakethi zomyili ezitofotofoukuyaiingxowa ezisebenzayo zemihla ngemihla, xinzirainibonelela kuluhlu olubanzi lwamacandelo emarike. Oobhaka bayo balungele izicelo ezahlukeneyo, kubandakanya ifashoni, uhambo, ishishini, kunye nemisebenzi yangaphandle. Inkampani ifumene ukuthenjwa kweempawu eziphambili zehlabathi ezijonga umgangatho ophezulu kunye noobhaka abavelisayo.
Abathengi behlabathi: xinzirainyakhe ipotifoliyo eyomeleleyo yabathengi, kuquka ezinye zefashoni eziphambili kwihlabathi. Ezi mpawu zithembelexinzirainukuhambisa iipakethi ezinesitayile, ezikumgangatho ophezulu ezihambelana nabathengi babo. Nokuba luhlobo olunexabiso eliphezulu olukhangela imathiriyeli yepremiyamu okanye isiqalo esifuna uyilo olunexabiso eliphantsi,xinzirainixhotyiselwe ukuhlangabezana neemfuno zabathengi abahlukeneyo.
Ngaphandle kokugqwesa kwimveliso,xinzirainukwagcina ukuzinikela okuqinileyo kuxanduva loshishino lwentlalo. Le nkampani iququzelela iinkqubo zokuxhasa uluntu lwasekuhlaleni, ezifana nokunikela ngeencwadi neengxowa zesikolo kwizikolo ezisemaphandleni. Oku kugxininiswa kuzinzo kunye nokulunga kwezentlalo kuhambelana neebrendi kunye nabathengi ngokufanayo.
Ukuqukumbela
xinzirainizimise ngokuqinileyo njenge-aChina top ODM umyili umenzi ubhaka, Ukubonelela ngeemveliso ezikumgangatho ophezulu, ezizinzileyo, kunye nezinokwenziwa ngokwezifiso ezihlangabezana neemfuno zeempawu zefashoni zehlabathi. Ngokugxila kubuchule obutsha, ubugcisa, kunye noxanduva lwentlalontle, inkampani iyaqhubeka nokuseta iindlela kushishino lokwenziwa koobhaka. Ngokuthatha inxaxheba ngokukhutheleyo kwimisitho ephambili yoshishino efana neCanton Fair, Fashion World Tokyo, kwaye iI-Global Footwear Executive Summit yowama-2025, xinzirainihlala iphambili kwintengiso yefashoni.
Ukuze ufunde ngakumbi malungaxinzirainiimveliso, amandla, kunye nombono, ndwendwelaxinzirainIWebhusayithi esemthethweni