Njengomnye wawona manani anempembelelo kushishino lwezihlangu zabasetyhini, umseki weXinzirain wamenywa ukuba aye kuzimasa iVeki yeFashoni yeHlabathi yowama-2025 yaseNtwasahlobo/eHlobo yeChengdu. Lo mzuzu awugqamisa nje impembelelo yakhe kuyilo lwefashoni kodwa womeleza isikhundla sikaXinzirain njengomvelisi wezihlangu zabasetyhini okhokelayo odibanisa uyilo, imveliso, kunye nenkonzo.
Uhambo lokuTsha kwiZihlangu zabaseTyhini
Ukusukela ekusekeni ibhrendi yakhe ezimeleyo ngo-1998, umseki weXinzirain uzinikezele ekuchazeni ngokutsha imigangatho yezihlangu zabasetyhini. Udibanise iqela langaphakathi le-R&D eligxile ekudaleni izihlangu ezidibanisa intuthuzelo kunye nesitayile sokusika. Oku kuzibophelela ekulinganiseni uyilo kunye nokusebenza kwaqhubela uXinzirain ukuba abe lolona hlobo lwaziwayo lwefashoni yaseAsia.
Ukutyhubela iminyaka, uphawu luye lwahlala lubonakala kuluhlu lwefashoni lwamazwe ngamazwe, luthathe inxaxheba kwiishedyuli ezisemthethweni zeveki yefashoni, kwaye lwawongwa njenge “Brand yeZihlangu zabaseTyhini ezinempembelelo kakhulu eAsia” ngo-2019.
UXinzirain wenza iDebuts kwiVeki yeFashoni yeHlabathi yaseChengdu
IVeki yeFashoni yeHlabathi ye-Chengdu yowama-2025 iphinde yabonelela ngeqonga lokuqamba izinto ezintsha, ukuyila, kunye notshintshiselwano lwamazwe ngamazwe. Inkangeleko yomseki ayiqaqambisi nje kuphela isidima sophawu kodwa ikwagxininisa ukuqondwa kwayo kwe-Xinzirain njengomvelisi wezihlangu zabasetyhini othenjiweyo, edibanisa uyilo, ukuvelisa, kunye nokuhanjiswa kwezakhono.
Ukuthatha inxaxheba kwakhe kuqinisekisa ngakumbi injongo yophawu: ukwenza izihlangu ezixhobisa abasetyhini ngobuhle kunye nentuthuzelo, ngelixa enikezela abathengi behlabathi isisombululo esinye soyilo lwezihlangu, imveliso yeprimiyamu, kunye nokuhanjiswa ngexesha.
Ixabiso leTyathanga loNikezo oluGqibeleleyo
Ngokungafaniyo neebrendi ezininzi ezigxile kuphela kuyilo okanye imveliso yobuninzi, iXinzirain iyazingca ngokuzisa iinkonzo eziya ekupheleni. Ukusuka kwimizobo yokuqala ukuya kunikezelo lokugqibela, inyathelo ngalinye liphantsi kolawulo olungqongqo. Oku kuqinisekisa kungekuphela nje imvelaphi kunye nobugcisa obugqwesileyo besihlangu ngasinye kodwa nokuzaliseka okuthembekileyo kweemfuno zamaqabane ehlabathi.
Elitsheyina lexabiso elibanzi-elibandakanya uyilo, ukwenziwa, kunye nenkonzo-liseka i-Xinzirain njengomvelisi wezihlangu zabasetyhini inkulumbuso yaseAsia.
Ukujonga Phambili
Uhambo lukaXinzirain luyakhuthaza. Inkangeleko yomseki kwiVeki yeMfashoni yeHlabathi ye-Chengdu yowama-2025 iphawula elinye inyathelo elibalulekileyo kuhambo luka-Xinzirain olunenzondelelo, lokuyila, noluqhutywa ngokugqwesa.
Kubathengi bamazwe ngamazwe, i-Xinzirain ingaphezulu nje kophawu lwesihlangu-liqabane elithembekileyo elinikezela ngoyilo lombono, ukwenziwa komgangatho ophezulu, kunye nenkonzo engenamthungo.