Ngokuthuthuka okusheshayo kwemboni yezemfashini, amabhrendi amaningi ayasuka ezicathulweni ezikhiqizwa ngobuningi futhi aphendukela ku abakhiqizi bamateku ngokwezifiso ukuzuza umehluko. Ukwenza ngendlela oyifisayo akugcini ngokuqinisa ubunikazi bomkhiqizo kodwa futhi kwanelisa izimfuno ezikhulayo zabathengi zobuntu, ukunethezeka, kanye nekhwalithi.
I-Sneakers Market Outlook
Uma usuvele unomklamo wamateku noma i-prototype, siyakuhalalisela—uthathe igxathu elikhulu eliya phambili. Kepha inselelo yangempela iza ngokulandelayo: uthola futhi uhlole kanjani ifektri ethembekile phesheya kwezilwandle? Lo mhlahlandlela uhlinzeka ngemininingwane ebuyekeziwe, amathiphu asebenzayo, namasu okukusiza ukuthi uzulazule endaweni eyinkimbinkimbi yokukhiqiza izicathulo zase-China, okuhlanganisa ukuthobela, imithetho, nezindaba zentela.
Ngo-2025, i-China kulindeleke ukuthi iphendule ngaphezuluAma-60% emakethe yezicathulo zomhlaba.Naphezu kokungezwani kwezohwebo kanye nokulungiswa kwentela, yezweuchungechunge lokunikezela oluvuthiwe, izinto zokusetshenziswa eziningi, kanye nezimboni ezikhethekile kakhuluqhubeka nokuheha amabhrendi afuna ikhwalithi, ukwenza ngokwezifiso, kanye nokusebenza kahle kwezindleko.
Izindlela Zokuthola Abakhiqizi Bama-Sneaker e-China
1. Imibukiso yezohwebo: Ukuxhumana ubuso nobuso
Ukuhambela imibukiso yezicathulo kungenye yezindlela eziqondile zokuxhumana nabakhiqizi bamateku baseShayina. Le micimbi ivumela amabhrendi ukuthi abone imikhiqizo eduze futhi ahlole amakhono okuklama nesikali sokukhiqiza.
Imibukiso yezohwebo ephawulekayo ihlanganisa:
I-Canton Fair (Guangzhou)- izinhlelo zentwasahlobo nezekwindla; kuhlanganisa nesigaba sezicathulo ezigcwele (amateki, izicathulo zesikhumba, izicathulo ezivamile).
I-CHIC (I-China International Fashion Fair, e-Shanghai/Beijing)- Ukuphathwa kabili ngonyaka; iqoqa abakhiqizi bezicathulo nemfashini abahamba phambili.
I-FFANY New York Shoe Expo- Ifaka abahlinzeki baseShayina nabase-Asia, abaxhumanisa abathengi bamazwe ngamazwe ngokuqondile nezimboni.
I-Wenzhou & Jinjiang International Shoe Fair – Imibukiso yezicathulo yasendaweni enkulu kunazo zonke e-China, egxile ematheni, izicathulo nezimpahla zezicathulo.
Izinzuzo:izingxoxo ezisebenza kahle zobuso nobuso, ukubuyekezwa kwesampula okuqondile, ukuhlola kwabahlinzeki kalula.
Ukubi:izindleko eziphakeme (uhambo nombukiso), amashejuli anomkhawulo, amafekthri amancane angeke abonakale.
Kulungele:asungule amabhrendi anezabelomali ezinkulu, afuna ukubambisana okuyinqwaba kanye nokuhlonza abahlinzeki ngokushesha.
2. Amapulatifomu e-B2B: Amachibi Amakhulu Abahlinzeki
Emabhizinisini amancane nasekuqaleni, amapulatifomu e-B2B ahlala eyindlela edumile yokuthola abakhiqizi.
Izinkundla ezivamile zihlanganisa:
I-Alibaba.com– Imakethe ye-B2B enkulu kunazo zonke emhlabeni, ehlinzeka ngezimboni zamateki, izinketho ze-OEM/ODM, nabathengisi bezitolo.
Imithombo Yomhlaba Wonke- Isebenza ngokukhethekile kubakhiqizi abasebenzela ukuthekelisa, abafanele ama-oda amakhulu.
Kwenziwe eshayina- Inikeza izinkomba zabahlinzeki bolimi lwesiNgisi, eziwusizo kubathengi bamazwe ngamazwe.
1688.com – Inguqulo yasekhaya ye-Alibaba, ilungele ukuthenga amavolumu amancane, nakuba igxile kakhulu emakethe yasendaweni yase-China.
Izinzuzo:amanani entengo asobala, ukufinyelela okubanzi kwabahlinzeki, ukuhleleka okulula/izinhlelo zokukhokha.
Ukubi:abahlinzeki abaningi bagxila kulebula ye-wholesale noma yangasese; ama-MOQ aphezulu (amapheya angama-300–500); ingozi yokubhekana nezinkampani ezihwebayo kunezimboni zangempela.
Kuhle kakhulu:amabhrendi aqaphela ibhajethi afuna ukutholakala ngokushesha, ama-oda amaningi, noma ukukhiqizwa kwamalebula ayimfihlo.
3. Izinjini Zokusesha: Ukuxhumana Kwemboni Eqondile
Kusetshenziswa amabhrendi amaningi Usesho lwe-Google ukuthola abakhiqizi ngokuqondile kumawebhusayithi efekthri asemthethweni. Le ndlela iphumelela kakhulu kumabhrendi adingayoukwenza ngokwezifiso iqoqo elincane noma imiklamo ekhethekile.
Izibonelo zamagama angukhiye:
“abakhiqizi bamateku bangokwezifiso e-China”
“Imboni yamateku ye-OEM yaseChina”
"abahlinzeki bamateku belebula yangasese"
“Abakhiqizi bamateku amancane”
Izinzuzo:amathuba aphezulu okuthola izimboni zangempela ezikwazi ukwenza ngokwezifiso, ulwazi oluningiliziwe ngamakhono, nokuxhumana okuqondile namaqembu athengisa embonini.
Ububi:kudinga isikhathi esengeziwe sokuhlola ingemuva, ezinye izimboni zingase zintule izinto zesiNgisi ezipholishiwe, ukuqinisekiswa kungase kuthathe isikhathi eside.
Kulungele:abafuna ukuqala noma ama-niche brandukuguquguquka, izinsizakalo zokuklama ngokwezifiso, nama-oda wevolumu encane.
Ukuhlola Umhlinzeki
Ngaphambi kokusayina nomkhiqizi, yenza ucwaningo olugcwele:
Izinhlelo zokulawula ikhwalithi- izindaba ezidlule kanye nezinqubo zokuxazulula.
Ukuthotshelwa kwezimali nentela– impilo yezezimali yefekthri nokuzinza.
Ukuthobela umphakathi- izimo zabasebenzi, isibopho somphakathi, izinqubo zemvelo.
Ukuqinisekisa okusemthethweni– ukuba semthethweni kwamalayisensi kanye nabamele ibhizinisi.
Isithunzi nesizinda - iminyaka ebhizinisini, ubunikazi, irekhodi lomhlaba jikelele kanye nendawo.
Ngaphambi Kokungenisa
Izinyathelo okufanele uzicabangele ngaphambi kokungenisa amateku evela e-China:
Qinisekisa amalungelo akho okungenisa kanye nemithetho emakethe yakho eqondiwe.
Yenza ucwaningo lwemakethe ye-niche ukuze uqinisekise ukulingana kwemakethe yomkhiqizo.
Hlola izinkundla ze-B2B (isb, i-Alibaba, i-AliExpress), kodwa qaphela ama-MOQ aphezulu nokwenza ngokwezifiso okulinganiselwe.
Cwaninga amanani kanye nemisebenzi ukuze ulindele izindleko ezifikile.
Sebenza nomthengisi wezentengiselwano othembekile ukuze uphathe imvume kanye nezintela.
Izinto Ezibalulekile Lapho Ukhetha Umkhiqizi
Lapho uhlola abahlinzeki, amabhrendi ngokuvamile agxila kulokhu:
Ukuthola izinto ezingavuthiwe okuzinzile.
Isevisi yokuma okukodwa kusuka kumklamo kuya ekukhiqizeni.
Ukuvumelana nezimo ekwenzeni ngokwezifiso kanye nobuchwepheshe obuthuthukile.
Amasistimu okulawula ikhwalithi aqinile.
Imibuzo ongase uyibuze ozakwethu:
Ingakanani ubuncane be-oda lakho (MOQ) ngesitayela/umbala?
Sithini isikhathi sokuhola sokukhiqiza?
Ingabe uyimboni noma inkampani yokuhweba?
Ingabe usebenza nezinkampani zokuhlola zezinkampani zangaphandle?
Singakuhlela ukuvakasha kwefekthri?
Ingabe unolwazi ngesigaba sethu sezicathulo?
Ungakwazi yini ukunikeza izinkomba zekhasimende?
Mingaki imigqa yokuhlanganisa oyisebenzisayo?
Imaphi amanye amabhrendi owakhiqizayo?
Lezi zindlela zokunquma zizosiza ukunquma ukuthi ubambiswano lungaba lwesikhathi eside nokuthi imikhiqizo yakho ingagqama yini emakethe.
Isikhundla sika-Xinzirain
Ngaphakathi kwendawo yokukhiqiza amateki eChina,Xinzirainuvele njengozakwethu othembekile wemikhiqizo yomhlaba. Ukuhlanganisaubuciko bokuthunga izicathulo base-Italyngeubuchwepheshe besimanjenjengokunemba okuzenzakalelayo nokwenza ngokwezifiso okuthuthukile, i-Xinzirain iletha amateku abhalansisa imfashini, ukunethezeka, nokuqina.
Ngeizinto ze-premium, imiqondo yedizayini emisha, namasistimu ekhwalithi aqinile, inkampani yakhe ubudlelwano besikhathi eside nemikhiqizo yamazwe ngamazwe, ibasiza ukuthi baguqule imibono yokudala ibe amaqoqo aphumelelayo amateki.
Isikhathi sokuthumela: Aug-26-2025