Njengoba isidingo somhlaba wonke sezicathulo zekhwalithi siqhubeka nokukhuphuka, ukukhetha ezifanele Umphakeli wezicathulo zezemidlalo ze-OEM ovela eChinasekuyisinqumo esibalulekile ezinkampanini ezifuna ukuncintisana ezimakethe ezisheshayo zemidlalo nezindlela zokuphila. Ngobuchwepheshe obungaphezu kwamashumi amabili eminyaka,xinzirainizibeke njengomkhiqizi wezicathulo ohamba phambili e-China, ehlinzeka ngezinhlobonhlobo zemikhiqizo ye-premium, okuhlanganisa izicathulo zemidlalo, amateki, nezikhwama zesikhumba. Yasungulwa ngo-2000,xinzirainUhambo lwaqala e-Chengdu, inhloko-dolobha yase-China yokwenza izicathulo, kugxilwe ezicathulweni zabesifazane ezisezingeni eliphezulu. Impumelelo yale nkampani selokhu yayiqhubezela emkhakheni wezicathulo zezemidlalo zabesilisa, amateki, nezinsiza zesikhumba, okuyenza yaba nguzakwethu othembekile wemikhiqizo yomhlaba.
xinzirainyaziwa kakhulu ngokuzibophezela kwayo ebungcweni nasekuklameni okusha, isebenzisa ubuchwepheshe besimanje nezindlela zendabuko ukukhiqiza izicathulo zezemidlalo ezihlala isikhathi eside, ezisesitayeleni, nezinethezekile. Indawo yokukhiqiza yenkampani enwetshiwe e-Shenzhen ifakwe imishini yesimanjemanje, eqinisekisa ukuthi isicathulo ngasinye - kusukela emidwebeni yomqondo kuya ekukhiqizweni kokugcina - sihlangabezana nezindinganiso eziphakeme kakhulu. NjengoUmphakeli wezicathulo zezemidlalo ze-OEM ovela eChina, xinzirainisebenzisana eduze nemikhiqizo ukwenza imibono yabo yokudala iphile, ihlinzeka ngezixazululo ezingokwezifiso zezinkampani ezifuna ukuphakamisa imigqa yezicathulo zazo.
I-Industrial Outlook: Isidingo Esikhulayo Sezicathulo Zezemidlalo Nendlela Yokuphila
Imakethe yezicathulo zezemidlalo nezempilo emhlabeni wonke ibone ukukhula ngokushesha kule minyaka eyishumi edlule, nokuqagela okukhombisa ukukhula okuqhubekayo. Ngo-2023, usayizi wemakethe yezicathulo zezemidlalo emhlabeni wonke wawulinganiselwa ku-USD 75.3 billion futhi kulindeleke ukuthi ufinyelele ku-USD 109.2 billion ngo-2030, ukhula ngesilinganiso sokukhula sonyaka esihlanganisiwe (CAGR) esingu-5.8%. Lokhu kukhula kuqhutshwa yizici ezifana nokwanda kokuqaphela impilo, ukukhuphuka kwemfashini yezokusubatha, kanye nokuthandwa okukhulayo kwemisebenzi yokuqina emhlabeni wonke. Abathengi abasafuni nje izicathulo ezisebenzayo; bafuna izicathulo ezihlanganisa ukusebenza nesitayela, ukunethezeka, nokusimama.
Ngaphezu kwemfashini nomsebenzi, enye inkambiso ebalulekile embonini yezicathulo isidingo sokwenza ngokwezifiso. Abathengi baya ngokuya befuna imiklamo yomuntu siqu, kungaba ngesimo sombala, izinto zokwakha, noma izici zokusebenza ezihlukile. Ngenxa yalokho, ama-brand amaningi aphendukela kuwoAbahlinzeki bezicathulo zezemidlalo ze-OEM abavela eChina, njengaxinzirain, okunikeza ukuguquguquka kanye nobuchwepheshe ukukhiqiza izicathulo zezemidlalo ezenziwe ngokwezifiso eziphezulu.
Ukuzinza sekuyinto ebaluleke kakhulu embonini yezicathulo. Njengoba abathengi sebeqaphela kakhulu i-eco-conscious, kunesidingo esikhulayo sezicathulo ezenziwe ngezinto ezisimeme futhi ezikhiqizwa ngomthelela omncane wemvelo. Njengenkampani egcizelela ikhwalithi nomthwalo wemfanelo,xinzirainihlanganise izindlela ezisimeme enqubweni yayo yokukhiqiza, kusukela ekusebenziseni isikhumba eco-friendly kuya ekusebenziseni ubuchwepheshe bokunciphisa imfucuza ekukhiqizeni.
Ukuthandwa okwandayo kokuthenga ku-inthanethi kuphinde kwasheshisa isidingo sezicathulo zemidlalo, njengoba amapulatifomu e-e-commerce abe iziteshi eziyinhloko zokuthengisa zemikhiqizo eminingi. Ukuze kuhlangatshezwane nalesi sidingo, abakhiqizi kumele bakwazi ukukala ukukhiqizwa ngenkathi begcina amazinga aphezulu ekhwalithi nokungaguquguquki - inselelo yokuthixinzirainibekwe ngendlela ehlukile ukuze ibhekane namakhono ayo okukhiqiza athuthukile.
xinzirainku-Shoes & Bags EXPO 2025
Njengengxenye yemizamo yayo eqhubekayo yokwandisa indawo yayo yomhlaba wonke,xinzirainizobe ikhombisa uhla lwayo olubanzi lwemikhiqizo e-Izicathulo Nezikhwama EXPO 2025. Lo mcimbi omkhulu wezohwebo wamazwe ngamazwe, ozoba ngo-2025, uhlanganisa abakhiqizi bezicathulo, abaklami, abathengisi, nochwepheshe bezimboni abavela emhlabeni wonke. I-Expo isebenza njengenkundla ebalulekile yabakhiqizi ukwethula imiklamo yabo yakamuva kanye nezinto ezintsha kubabukeli bomhlaba wonke, futhi ukuze abathengi bathole izitayela zakamuva zezicathulo nezinsiza.
xinzirain's iqhazaIzicathulo Nezikhwama EXPO 2025izogqamisa ikhono layo lokuholaUmphakeli wezicathulo zezemidlalo ze-OEM ovela eChina, egcizelela ubuchwepheshe bayo ekukhiqizeni izicathulo zezemidlalo zekhwalithi ephezulu zemikhiqizo emhlabeni jikelele. Abazohambela umcimbi bazothola ithuba lokuhlola uhla lwezicathulo zezemidlalo zenkampani, amateki, nezikhwama zesikhumba, kanye nokudingida ukubambisana okungase kube khona kwemiklamo yangokwezifiso nokukhiqiza.
Embukisweni,xinzirainizophinde ibonise ukuthi izindlela zayo ezintsha zokukhiqiza nokusebenzisa ubuchwepheshe obuthuthukisiwe - okuhlanganisa imishini ezenzakalelayo kanye nenqubo eqinile yokulawula ikhwalithi - iqinisekisa ukudalwa kwemikhiqizo ehlangabezana namazinga omhlaba. Izivakashi zingalindela ukufunda okwengeziwe ngokuzibophezela kwenkampani ekusimameni kanye nemizamo yayo yokuhlanganisa izinto ezisetshenziswayo ezilungele imvelo emikhiqizweni yayo.
Okwamabhrendi afuna ukuthola izicathulo zezemidlalo ezithembekile, ezisezingeni eliphezulu kusuka ku-Umphakeli wezicathulo zezemidlalo ze-OEM ovela eChina, iShoes & Bags EXPO 2025 izoba yithuba elihle lokuhlanganaxinzirainithimba futhi nixoxe ngamathuba okusebenzisana.
Izinzuzo Eziyinhloko kanye Nezicelo Zomkhiqizo Obalulekile
xinzirainImpumelelo yomkhiqizi wezicathulo ohamba phambili ingabalulwa kuzinzuzo ezimbalwa eziyisihluthulelo kwezinyeAbahlinzeki bezicathulo zezemidlalo ze-OEM abavela eChina. Enye yamandla amakhulu enkampani ukuhlanganiswa kwayo kobuciko bendabuko nobuchwepheshe obusezingeni eliphezulu.xinzirainIsikhungo sokukhiqiza esingu-8,000m² sihlala abaklami abanamakhono nama-artisan angaphezu kuka-100, ngamunye wabo odlala indima ebalulekile ekuqinisekiseni ukuthi umkhiqizo ngamunye uhlangabezana namazinga aphezulu kakhulu ekhwalithi.
Ubungcweti benkampani kukho kokubili ukuklama nokukhiqiza buvumela ukuthi inikeze izinhlobonhlobo zezinketho zokwenza ngokwezifiso, kusukela ekukhethweni kwezinto ezibonakalayo kuya ekuklanyweni kwezicathulo, okwenza amabhrendi enze imikhiqizo efanelana ngokuphelele nombono wabo. Kungakhathaliseki ukuthi isicathulo sezemidlalo esidizayinelwe abasubathi abasezingeni eliphezulu noma amateku asesitayeleni okugqoka kwansuku zonke,xinzirainIthimba lisebenza eduze namakhasimende ukwenza imibono yawo iphile. Lokhu kuvumelana nezimo nokunaka imininingwane ukwenzaxinzirainuzakwethu okhethwayo wemikhiqizo yomhlaba wonke efuna ukuthola izicathulo zemidlalo yangokwezifiso.
xinzirainUmthamo wokukhiqiza uphinde uyivumele ukuthi ikhuphule ukusebenza ngokushesha, iyenze ibe uzakwethu ofanelekile wemikhiqizo efuna ukwandisa imigqa yemikhiqizo yabo. Ngokungeziwe ezicathulweni zezemidlalo namateki, inkampani inomugqa wokukhiqiza wezikhwama ogcwele, onikeza amaklayenti ithuba lokuthola izesekeli ezihambisanayo kumhlinzeki ofanayo othembekile.
Ezinye zezimboni ezinkulu ezithembele kuzoxinzirainUbuchwepheshe bufaka phakathi imfashini, ukugqokwa kwezemidlalo, kanye nemikhiqizo yempilo. Le nkampani ibambisene ngempumelelo nenqwaba yamakhasimende asezingeni eliphezulu, okuhlanganisa nemikhiqizo yemfashini ephambili, izinkampani ezisafufusa zezingubo zemidlalo, kanye nabathengisi bomhlaba abazinzile. Ngokwesibonelo,xinzirainusebenze nemikhiqizo eminingana eNyakatho Melika naseYurophu ukudala amateku aklanywe ngokwezifiso ahlangabezana nezidingo zakho kokubili isitayela nokusebenza. Ukwengeza, ikhono layo lokukhiqiza izicathulo ezilungele imvelo lihehe amakhasimende agxile emfashinini esimeme.
xinzirainUkuzibophezela kwekhwalithi kuphinde kubonakale ezitifiketini zemboni yayo, kuhlanganisaI-MHRA, MDSAP, TUV CE, I-FDA, I-ROHS, futhiISO. Lezi zitifiketi ziqinisekisa ukuthi imikhiqizo yayo ihlangabezana nezindinganiso eziphakeme kakhulu zokuphepha, umthelela wendawo, kanye nekhwalithi yokukhiqiza, okwenza inkampani ibe uzakwethu onokwethenjelwa nothembekile wemikhiqizo efuna izicathulo zezemidlalo ezingaguquki nezisezingeni eliphezulu.
Ukuze uthole ukwaziswa okwengeziwe mayelanaxinzirain, imikhiqizo yayo, nokuzibophezela kwayo kwikhwalithi, sicela uvakashele iwebhusayithi esemthethweni yenkampani:xinzirainIwebhusayithi Esemthethweni