xinzirainI-Group, okuyigama elivelele ekwakhiweni kwezicathulo ze-premium nezimpahla zesikhumba, namuhla imemezele ukuhlanganyela kwayo ku-Shoes & Bags EXPO 2025 okulindeleke kakhulu. Le nkampani izokhipha uhlaka lwayo oluthuthukisiwe lwe-prototyping, isixazululo esibalulekile esiklanyelwe ukucindezela umjikelezo ovamile wezinsuku ezingu-90 wokuklama-kuya-ukukhiqiza esikhathini esingamaviki, ozokwenza imakethe ikwazi ukuthwebula imikhiqizo yemfashini.
Ingqikithi yexinzirainumbukiso kuzoba indlela yawo eyinkimbinkimbi yezinsiza, eqinisa isikhundla sayo njengondunankulu Umkhiqizi wesikhwama se-messenger elebula yangasese e-China. Le nkampani ihlinzeka ngohlu lwezikhwama zezithunywa ezingenziwa ngendlela oyifisayo ngokugcwele, kusukela ezikhwameni zesikhumba ezishukiwe zemifino eziklanyelwe imakethe enkulu kuya ezikhwameni zendwangu ezisebenza kahle kakhulu ezilungiselelwe abagibeli besimanje basemadolobheni. Lezi zikhwama zihlanganisa ukuhlanganiswa okuphelele kobuciko obuhlala njalo kanye nezidingo zedizayini zesimanje, eziqukethe izixazululo zemodular zokulondoloza, izingxenye ezizinikele zobuchwepheshe, nezinto eziqinile, ezizinzile. Ngokunikeza amabhrendi ngekhwalithi ephezulu, ukuguquguquka kwedizayini, nokudalwa kwesampula okusheshayo,xinzirainiqinisekisa ukuthi ozakwethu bayo bangakwazi ukukala ngokushesha imibono yabo yesesekeli yokudala ibe yimikhiqizo yokuthengisa ethengiswa kakhulu. Lokhu kugxila esivinini nokwethembeka ekuthathweni kwesampula kubalulekile kumabhrendi e-D2C (Direct-to-Consumer) kanye nabathengisi abasunguliwe abadinga ukusetshenziswa okungenasici ukusuka emdwebeni womqondo ukuya kumkhiqizo wokugcina.
I-Shifting Landscape: I-Industrial Outlook namathrendi angukhiye
Imakethe yomhlaba wonke yezicathulo nezimpahla zesikhumba iba noguquko olukhulu, eqhutshwa uhwebo lwedijithali, ukuqwashisa okuphakeme kwesimilo sabathengi, kanye nesivinini esisheshayo somjikelezo wemfashini. Ngokohlaziyo lwakamuva lwemakethe, izingxenye zokunethezeka nezifinyelelekayo, ikakhulukazi, zilungele ukukhula okubalulekile, ngokufunwa okuphindwe kabili okucacile: abathengi bafuna ikhwalithi yobuciko engaphelelwa isikhathi.futhihyper-innovative, ongakhetha esimeme.
Enye yezinto ezinamandla kakhulu ekubumbeni kabusha imboni yi-ukusimama okubalulekile. Lapho i-eco-friendly kwaba yinto ekhathazayo, manje sekuyinkomba eyisisekelo yemakethe. Imikhiqizo ifuna abalingani bokukhiqiza abangahlinzeka futhi bacubungule ngokuthembekile izinto ezifana nesikhumba se-vegan esiqinisekisiwe, i-polyester egaywe kabusha ethathwe kumapulasitiki olwandle, nezindwangu ezisekelwe ku-bio. Lolu shintsho alugcini nje ngokushintsha izinto kodwa ludinga ukubonakala okugcwele kochungechunge lokuhlinzekwa kwempahla kanye nokwenza ngcono inqubo ukuze kuncishiswe imfucumfucu kanye ne-carbon footprint—isibophoxinzirainigxile ekusebenzeni kwayo.
Ngaphezu kwalokho, ukukhuphuka kwemikhiqizo ekhethekile ye-D2C, egqugquzelwa yinkundla yezokuxhumana kanye nokumaketha okuhlosiwe, kudale isidingo esibalulekileikhono lokukhiqiza. Laba abangenayo abasha abakwazi ukukhokhela umjikelezo wokukhiqiza wevolumu ephezulu, ongaguquki wesikhathi esidlule. Bafuna amanani aphansi we-oda eliphansi (ama-MOQ), ukuhlela ukukhiqiza okuguquguqukayo, futhi, okubaluleke kakhulu, namakhono wokwenza i-prototyping ngokushesha. Ikhono lokuhlola idizayini emakethe ngesampula yekhwalithi ephezulu esikhathini esingaphansi kwamaviki amabili iyisidingo sokuncintisana, okwenza ubunjiniyela bomkhiqizi nokuklama bube yigugu njengomthamo wabo wokukhiqiza.
Umkhuba wesithathu omkhulu ukufiphala kwemigqa phakathiukusebenza kanye nemfashini. Umhlaba wangemva kobhubhane ufuna imikhiqizo ehlanganisa ngaphandle komthungo empilweni eyinkimbinkimbi, yeselula. Izicathulo zidinga ukunikeza ukunethezeka kokusebenza ngaphandle kwesitayela sokudela, futhi izikhwama kufanele zisebenze njengamahhovisi aphathekayo, abahleli bohambo, nezitatimende zesitayela ngesikhathi esisodwa. Lokhu kudinga ukuthi abakhiqizi batshale imali eningi ku-R&D ekhethekile ukuze balethe izinto ezithuthukile ngokobuchwepheshe nemiklamo ye-ergonomic ehlangabezana nalokhu okulindelwe ngabathengi okunezinhlangothi eziningi.xinzirainUkuhlanganiswa kwemishini ethuthukisiwe nobungcweti bendabuko kuyibeka kahle ukuze ihlangabezane nalezi zidingo ezimbaxambili zekhwalithi nokuqanjwa okusha, iqinisekisa ukuthi ozakwethu bayo bahlale beyisinyathelo ngaphambi kokuvela kwemakethe.
Ibonisa Ukuqamba Okusha ku-Shoes & Bags EXPO 2025
I-Shoes & Bags EXPO 2025 isebenza njengesiteji somhlaba wonke sokukhombisa ikusasa lokwenziwa kwemfashini, kanyexinzirainUkuba khona kuka-Hall 5, i-Booth C34, kuzoba indawo okugxilwe kuyo kubathengi nemikhiqizo efuna izixazululo ezisezingeni eliphezulu. Umbukiso wale nkampani uklanywe ngendlela ewubuhlakani ukukhombisa umbono wawo: “ukwenza yonke imibono yemfashini ifinyeleleke emhlabeni.”
xinzirainizophatha imibukiso ebukhoma yayoRapid Prototyping Laboratory, ebonisa inqubo evumela umkhiqizo ukuthi ushintshe usuke kumdwebo womqondo wokuqala uye kusampula elicwengisisiwe, elilungele ukukhiqizwa ngaphansi kwezinsuku eziyishumi zokusebenza. Lo mugqa wesikhathi osheshisiwe ufinyelelwa ngokuhlanganiswa kwedijithali okuphathelene, kusetshenziswa ukumodela okuthuthukisiwe kwe-3D kanye nezinhlelo ze-CAD (I-Computer-Aided Design) ezisebenzisana ngokuqondile nemishini yokusika nokuthunga ngokunemba. Izivakashi zizobona mathupha ukuthi amafayela edijithali ahunyushwa kanjani ngokushesha nangokunembile abe ifomu lezinto ezibonakalayo, kunciphisa kakhulu ukubuyekezwa okwenziwa ngesandla okubizayo nokuthatha isikhathi okuvamile kwamasampula endabuko.
Kuzophinde kuvezwe "Igalari Yezinto Eziqinile" ezinikezelwe, kugqanyiswexinzirainukuzibophezela ekukhiqizeni okunomthwalo wemfanelo. Lesi sibonisi sizobonisa izinto eziningi ezisetshenziswayo ezilungele imvelo ezisetshenziswa emigqeni yezicathulo nezikhwama, okuhlanganisa ukuhlanganisa okuphathelene namapulasitiki olwandle agaywe kabusha, izikhumba ze-vegan ezisuselwe kumakhowe, kanye nezikhumba ezinomphumela omncane, ezishukiwe zemifino. Lo mbukiso uhlinzeka abaphathi bezinto ezibonakalayo kanye nezikhulu zokusimama ubufakazi obuphathekayo bomthwalo wemfanelo womkhiqizi we-supply chain nezinqubo zokuziphatha zokuthola usizo.
Ngaphezu kwalokho,xinzirainizonikeza ukubuka kuqala okukhethekile kwemiqondo yayo yeqoqo elithi "Ikusasa Phambili" lango-2026. Le ngxenye igxile ekuhlanganisweni kobuchwepheshe obuhlakaniphile ezintweni ezisetshenziswa nsuku zonke—njengezikhwama ezinezixazululo zokushaja ezihlanganisiwe nezicathulo ezinokwesekwa okuthuthukisiwe kwe-ergonomic—okufakazela ukuthi umkhiqizi akagcini nje ngokusabela amathrendi kodwa uyawabumba ngenkuthalo. I-EXPO inikeza indawo ephelelexinzirainukuzibandakanya ezingxoxweni zokusebenzisana namabhrendi omhlaba, ukuhlonza ubudlelwano bokukhiqiza besikhathi esizayo obubeka phambili isivinini, ikhwalithi, nokuzibophezela okwabiwe ekukhiqizeni okuqotho.
Amandla Abalulekile, Imikhiqizo, kanye Nempumelelo Yokuhlanganyela
xinzirainUkuphila isikhathi eside kanye nokwanda okusheshayo kusukela ekuqaleni kwayo ngo-2000 kusekelwe ekuzibophezeleni okuyisisekelo ekuhlanganiseni ubuciko obuhlonishwa isikhathi nokusebenza kahle kwesimanje. Iqala ngefekthri yezicathulo zabesifazane abangabodwa e-Chengdu, inkampani yanwetshwa ngendlela ehlelekile ekukhiqizeni kwabesilisa namateku e-Shenzhen (2007) futhi yasungula ulayini wokukhiqiza izikhwama ogcwele ngo-2010 ukuze ihlangabezane nesidingo esikhulayo somhlaba wonke sezimpahla zesikhumba eziphambili. Namuhla, indawo yokukhiqiza engu-8,000m² iwubufakazi bale ndlela elinganiselayo, kusetshenziswa imishini ethuthukisiwe ukuze kuqinisekiswe ukungaguquguquki nokunemba, kuyilapho ithembele kulwazi oluyigugu lwabaklami nabadwebi abanekhono abangaphezu kuka-100 ngezigaba ezibalulekile zomqondo, ukuqeda, nokulawula ikhwalithi.
Inzuzo eyinhloko ilele kulokhu okubili: ukushesha ukuphatha inkimbinkimbi, inqwaba encane, ukukhiqizwa kwezinga eliphezulu lemikhiqizo ewubukhazikhazi abasafufusa, kanye nesikali nokuphathwa kwekhwalithi okuqinile okudingekayo ezimakethe ezinkulu zomhlaba. Sonke isiteji—kusukela emidwebeni yomqondo kuya ekuhlolweni kokuqina kokugcina—siphathwa ngokucophelela ukuze kugcinwe izindinganiso eziphakeme kakhulu zokuqeda okungenasici nokuqina.
Izimo Zokusetshenziswa Komkhiqizo Omkhulu:
Izicathulo:Ukukhiqiza kuyahlukahluka kusuka kumateku e-athletic asebenza kahle kakhulu, angasindi amabhrendi agxile ekuzilolongeni kuya ezicathulweni zezingubo zesikhumba ezinhle, eziqedelwe ngesandla zezimakethe zezinkampani neziwubukhazikhazi.
Izikhwama Nezinsiza:Izicelo ezibalulekile zifaka phakathi izinhlelo zamalebula ezizimele zezinkampani (isb., izikhwama zesikhumba ezenziwe ngokwezifiso nezikhwama zezithunywa zezimpahla ze-Fortune 500 zabasebenzi noma izipho eziphezulu) kanye nokusebenzisana nezindlu zemfashini ezisezingeni eliphezulu zokuqoqwa okuphambili kwesizini (isb, ama-duffel ohambo oluqhubekayo nezikhwama ze-clutch zobuciko).
Izindaba Zempumelelo Yekhasimende (Izibonelo):
Nakuba sihlonipha ubumfihlo bekhasimende,xinzirainigqamisa amaphrofayili amathathu wobambiswano akhombisa ukuguquguquka kwawo:
Ukuqala Okunethezeka (EYurophu):Isebenzisana nelebula esafufusa esekwe e-Milan ukukhiqiza ulayini wabo wokuqala wezinto ezisimeme zesikhumba.xinzirainI-MOQ ephansi kanye namandla okwenza i-prototyping asheshayo avumele isiqalisi ukuthi siphindaphinde imiklamo ngokushesha futhi siqalise iqoqo elinengcuphe encane yezezimali, okuholela ekutuseni okubalulekile kanye nokukala ngokushesha.
I-Global Retailer (USA):Isebenza njengomhlinzeki oyinhloko wochungechunge lwezitolo ezinkulu zaseMelika, ikhiqiza amaqoqo evolumu ephezulu amateku amadoda namabhuzu abesifazane. Lokhu kubambisana kuyasizaxinzirainamasistimu okulawula ikhwalithi aqinile kanye nekhono lokugcina ikhwalithi yokukhiqiza engaguquki kuzo zonke izikali ezinkulu.
I-Ethical D2C Brand (e-Asia):Isebenza njengozakwethu wokukhiqiza okhethekile womkhiqizo wemfashini osimeme ohamba phambili, osetshenziswayoxinzirainUbuchwepheshe bokuphatha nokuthola izinto eziyinkimbinkimbi, ezilungele imvelo (njengenjoloba egaywe kabusha nezindwangu ezintsha). Lokhu kubambisana kugqamisa ukuzibophezela komkhiqizi ekuzibophezeleni kwezenhlalo nezemvelo, okudlulela ezinhlelweni zayo zomphakathi, okuhlanganisa nokuhlela iminikelo yezincwadi nezikhwama zesikole yezingane ezishiywe ngemuva ezikoleni zasemakhaya.
Othintana naye:
xinzirainIqembu limema bonke abathintekayo abanentshisekelo ukuthi bavakashele i-Booth C34 e-Hall 5 e-Shoes & Bags EXPO 2025 ukuze baxoxe ngokuthi ukwenza ama-prototyping okusheshayo nokukhiqiza okuzinzile kungasheshisa kanjani impumelelo yemakethe yomkhiqizo wabo.
Iwebhusayithi: https://www.xinzirain.com/