Esimeni semfashini esithuthuka ngokushesha,xinzirainugqame njengomholi emhlabeni weODM abaklami ojosaka. Kusukela yasungulwa ngo-2000 eChengdu, eChina,xinzirainiye yafana nobungcweti bezinga eliphezulu, ikhwalithi, kanye nokuqanjwa kabusha kwedizayini. Le nkampani ekuqaleni yaqala njengomkhiqizi wezicathulo zabesifazane kodwa yandisa ngokushesha ubuchwepheshe bayo ukuze ihlangabezane nesidingo somhlaba wonke sempahla yesikhumba ephambili. Ngo-2010, yengeza ulayini ogcwele wokukhiqiza izikhwama, futhi ngokuhamba kweminyaka, inkampani iye yalungisa ukusebenza kwayo ukuze ikhiqize ezinye zezimpahla ezinhle kakhulu.umklami ojosakaeChina.
NjengoUmkhiqizi we-backpack waseChina ophezulu we-ODMr, xinzirainugxile ekuhlinzekeniukukhiqizwa komklamo wokuqalaamasevisi, ahlinzeka ngenhlanganisela eyingqayizivele yokuklama, ukukhiqiza, nokwenza ngokwezifiso. Inkampani isebenza eduze nemikhiqizo, ibasiza ukuthi benze imibono yabo yokudala iphile ngokukhiqiza obhaka abaklami bekhwalithi ephezulu abanesitayela futhi abasebenzayo. Noma ngabe ezezimakethe ezijwayelekile, ezokuvakasha, noma eziwubukhazikhazi,xinzirainOjosaka bakhiwe ngobunono, bahlanganisa ubuhle bedizayini yesimanje nezinto ezisimeme kanye nobuchwepheshe obuphambili.
Ikusasa Lemboni Yezikhwama: Amathrendi, Amathuba, kanye Nokusungulwayo
Imboni kajosaka yomhlaba wonke ihlangabezane nokukhula okukhulu eminyakeni yamuva nje, iqhutshwa ukwanda kwesidingo sezikhwama ezisebenzayo nezinesitayela kuzo zonke izimakethe ezahlukahlukene. Njengoba abathengi beqhubeka nokubeka phambili ukuguquguquka, ukunethezeka, nokuklama, imboni yamabhaka ikhula ngokushesha. Enye yamathrendi abalulekile ekubumbeni kabusha imakethe yi-ukukhuphuka kwezinto ezibonakalayo eco-friendly. Ngokugxila okukhulayo kwabathengi ekuzinzeni, kube nokukhuphuka kwesidingo semikhiqizo eyenziwe ngezinto eziqaphela imvelo, njengeisikhumba se-veganfuthiizindwangu ezigaywe kabusha. Lokhu sekudalele amathuba amashaAbakhiqizi be-backpack abaklami be-ODMnjengexinzirainukuhola ekudaleni imikhiqizo ehambisana nezindlela zokusimama.
Omunye umkhuba obalulekile emakethe ye-backpack ukuthandwa okwandayo kweukwenza ngokwezifiso. Njengoba abathengi bebheka izinto ezihlukile, ezenzelwe umuntu uqobo, amabhrendi aphendukela kubakhiqizi abanjaloxinzirainukwakha ojosaka abaklanywe ngokwezifiso ababonisa okuthandwa ngabanye kanye nezidingo. Kusukela ezinhlelweni zombala kuye kuma-accents ezingxenyekazi zekhompuyutha, izici zedizayini eziqondene nawe manje seziyisici okufanele sibe nazo emakethe. Ukwengeza, ukwanda kwe-ojosaka abahlakaniphile, equkethe ubuchwepheshe obuhlanganisiwe obufana nezimbobo zokushaja ze-USB kanye nemiklamo elwa nobugebengu, idonsa intshisekelo yabathengi be-tech-savvy, ivula izindlela ezengeziwe zokusungula izinto ezintsha.
Isidingo seojosaka abasebenza kakhuluelibhekelela izindlela ezithile zokuphila liyakhula. Ojosaka bokuhamba, izikhwama zokufaneleka, ojosaka bebhizinisi, nemiklamo yemfashini ephezulu konke kuyadingeka njengoba abathengi befuna izikhwama ezilingana nempilo yabo esheshayo, enezici eziningi. Lawa majosaka akhelwe ukuqina kuphela kodwa futhi ukuze akhange, anikeze ukuguquguquka ngaphandle kwesitayela sokudela. Njengomunye wabahamba phambiliAbakhiqizi bakabhaka abaphezulu baseChina be-ODM, xinzirainibekwe kahle ukuze iphendule kulawa mathrendi asafufusa ngokuhlinzeka ngemikhiqizo yekhwalithi ephezulu esebenzayo futhi ethrendayo.
Ngaphezu kwalokho, njengobae-commerceiyaqhubeka nokudlondlobala, ukuthengiswa okuqondile kumthengi kanye nama-oda wangokwezifiso abumba kabusha imodeli yokuthengisa evamile. Ukuthenga ku-inthanethi kunikeza amabhrendi indlela eqondile yokuxhumana namakhasimende, futhi lokhu kukhulise isidingo semiklamo yangokwezifiso nenguqulo enomkhawulo. Amabhrendi nawo ayasebenzaizinkundla zokuxhumanaukuthonya ukuziphatha kokuthenga kwabathengi, ukwenza ojosaka babe yingxenye ebalulekile yesiko lemfashini eliqhutshwa yinkundla yezokuxhumana.
xinzirainUkubamba iqhaza 's Kumibukiso Yemfashini Ehamba Phambili: Umbukiso Wokusungula
xinzirainayizibophezele nje kuphela ukuhlala ihamba phambili embonini yokukhiqiza ojosaka ngokusungula izinto ezintsha kanye nekhwalithi kodwa futhi iqinisekisa ukuthi ihlala ixhumene ngokujulile nezitayela zamuva zemakethe ngokuhambela imibukiso yokuhweba ehlonishwayo nemibukiso. Phakathi kwemicimbi ebalulekile lapho inkampani ibamba iqhaza khona kubalwaI-Canton Fair, I-Fashion World Tokyo, kanyeI-Global Footwear Executive Summit 2025.
II-Canton Fair, obanjelwe e-Guangzhou, ungomunye wemibukiso yezohwebo ebaluleke kakhulu yaseChina, eheha abakhiqizi, abahlinzeki, nabathengi abavela emhlabeni wonke. Ngobaxinzirain, lena inkundla enhle kakhulu yokubonisa ububanzi bayoODM abaklami ojosakafuthi wakhe ukuxhumana nemikhiqizo yomhlaba wonke. Lo mbukiso unikeza ithuba elihle lokubonisa amakhono enkampani ekukhiqizeni ojosaka bekhwalithi ephezulu, ukuhlangana nozakwethu abangaba khona, futhi kuxoxwe ngamathuba okubambisana nezinkampani zemfashini zamazwe ngamazwe.
At I-Fashion World Tokyo, omunye wemibukiso emikhulu yokuhweba ngemfashini e-Asia,xinzirainithatha ithuba ukwethula izixazululo zayo zedizayini ezisimeme nezilungele imvelo. Indawo yezemfashini yaseTokyo idume ngokuqamba izinto ezintsha kanye nenjwayelo, futhi ukubamba iqhaza kulo mcimbi kuvumelaxinzirainukuhlala ngaphambi kwejika emakethe eshintsha ngokushesha. Kungakhathaliseki ukuthi ubonisa amaqoqo akamuva kajosaka womklami noma kudingidwa ngemiklamo yangokwezifiso, umbukiso uhlinzekaxinzirainngenkundla yokuxhumana nabathengi bemfashini, abaklami, nabagqugquzeli abavela kuwo wonke umhlaba.
Ngo-2025,xinzirainuzophinde athameleI-Global Footwear Executive Summit, umcimbi ophambili wabaholi bezimboni zezicathulo nezinsiza. Lapha, inkampani izoba nethuba lokuxhumana nochwepheshe bezimboni, ithole ulwazi mayelana nezitayela zesikhathi esizayo, kanye nokuxhumana nabadlali ababalulekile emakethe yomhlaba. Le ngqungquthela iyakuvumelaxinzirainukuqhubeka nokwakha isithunzi sayo njengeUmkhiqizi we-backpack womklami wase-China ophezulu we-ODMngenkathi izibeka ekukhuleni kwesikhathi eside emakethe yamazwe ngamazwe.
xinzirainIzinzuzo Eziyinhloko, Imikhiqizo, kanye Neklayenti Elibalulekile
xinzirainikhono lokugqama njenge-aUmkhiqizi we-backpack womklami wase-China ophezulu we-ODMkungabangelwa amandla amaningana ayinhloko:
Ukuzibophezela Ekuqhubekeni:Njengoba isidingo semikhiqizo eco-friendly sikhula,xinzirainihamba phambili emikhubeni yokukhiqiza esimeme. Inkampani isebenzisa izinto ezahlukahlukene eziqaphela imvelo, kufaka phakathiisikhumba se-veganfuthiizindwangu ezigaywe kabusha, ukuqinisekisa ukuthi ojosaka babo bahlangabezana kokubili okufunwa ngabathengi kanye namazinga emvelo omhlaba.
Ukuqamba Okusha Ekudizayineni Nokukhiqiza: xinzirainIndawo yokukhiqiza engu-8,000m² ifakwe imishini yesimanjemanje, eyenza inkampani ikhiqize ojosaka abanekhwalithi encomekayo nokunemba. Le nkampani isebenzisa ithimba labaklami abanekhono abangaphezu kwe-100 nezingcweti zezandla, eliqinisekisa ukuthi ubhaka ngamunye uklanywe ngokucophelela ukuze uhlangabezane namazinga aphakeme kakhulu okuqina, ukusebenza, kanye nesitayela.
Ukwenza ngokwezifiso: xinzirainokunikezwayo kuqediweukwenza ngokwezifisoamasevisi, okuvumela amabhrendi ukuthi enze umbono wawo oyingqayizivele uphile. Kungakhathaliseki ukuthi ukuguqula izinto ezisetshenziswayo, ukungeza izinto eziqondene nawe, noma ukulungisa umklamo ukuze uhlangabezane nezidingo ezithile zokusebenza,xinzirainUkuguquguquka kwedizayini kuyenza ihluke kwabaqhudelana nayo.
Ibanga Lemikhiqizo Ehlukahlukene:Kusukaokunethezeka umklami nojosakakuizikhwama ezisebenzayo zansuku zonke, xinzirainibhekelela inhlobonhlobo yezigaba zemakethe. Ojosaka bayo balungele izinhlelo zokusebenza ezahlukene, okuhlanganisa imfashini, ukuvakasha, ibhizinisi, nemisebenzi yangaphandle. Inkampani izuze ukwethenjwa kwemikhiqizo emikhulu yomhlaba wonke efuna ojosaka bekhwalithi ephezulu nabaqanjiwe.
Iklayenti Lomhlaba: xinzirainyakhe iphothifoliyo eqinile yamakhasimende, okuhlanganisa nemikhiqizo yemfashini ehamba phambili emhlabeni. Le mikhiqizo ithembele kuyoxinzirainukuletha ojosaka abasesitayeleni, bekhwalithi ephezulu abahambisana namakhasimende abo. Kungakhathaliseki ukuthi ibhrendi ewubukhazikhazi elifuna izinto ze-premium noma isiqalo esifuna imiklamo eyongayo,xinzirainihlonyiselwe ukuhlangabezana nezidingo zamakhasimende ahlukahlukene.
Ngaphezu kokukhiqiza okuhle,xinzirainfuthi igcina ukuzibophezela okuqinile kumthwalo wemfanelo wenkampani emphakathini. Le nkampani ihlela izinhlelo zokweseka imiphakathi yendawo, njengokunikela ngezincwadi nezikhwama zesikole ezikoleni zasemakhaya. Lokhu kugxila ekuzinzeni nasekuhleni okuhle komphakathi kuhambisana nemikhiqizo nabathengi ngokufanayo.
Isiphetho
xinzirainuzimise ngokuqinile njenge-aUmkhiqizi we-backpack womklami wase-China ophezulu we-ODM, ihlinzeka ngemikhiqizo yekhwalithi ephezulu, eqhubekayo, futhi engenziwa ngezifiso ehlangabezana nezidingo zemikhiqizo yemfashini yomhlaba wonke. Ngokugxila emisha, ubuciko, kanye nokuzibophezela komphakathi, inkampani iyaqhubeka nokubeka izitayela embonini yokukhiqiza amasaka. Ngokubamba iqhaza ngenkuthalo emicimbini ebalulekile yemboni efana neI-Canton Fair, I-Fashion World Tokyo, kanyeI-Global Footwear Executive Summit 2025, xinzirainihlala iphambili emakethe yezesekeli zemfashini.
Ukuze ufunde kabanzi mayelanaxinzirainimikhiqizo, amakhono, kanye nombono, vakashelaxinzirainIwebhusayithi Esemthethweni