Birkenstock, ikirango kizwi cyane cy’inkweto z’Ubudage, giherutse gutangaza ko kimaze kugerwaho mu buryo budasanzwe, aho amafaranga yinjije arenga miliyari 3.03 z'amayero mu gihembwe cya mbere cy’umwaka wa 2024. Iri terambere, ryerekana uburyo Birkenstock yifashishije udushya ndetse n’ubuziranenge, byerekana ko hakenewe cyane inkweto zidasanzwe kandi zujuje ubuziranenge. Ikigaragara ni uko inkweto zabo "zifunguye amano" zarushije inkweto gakondo kugurisha ku nshuro ya mbere, bishimangira ihinduka ry’isoko ryerekeza ku cyerekezo gishya.
Kuri XINZIRAIN, twumva akamaro ko guhanga udushya nubuziranenge mukwambara inkweto, nka Birkenstock. Iwacuibicuruzwa byinkwetoserivisi zagenewe guhuza ibikenewe byihariye byikirango cyawe, byemeza ko ushobora gutanga ibicuruzwa bihuye nisoko ryubu. Yaba inkweto zigezweho, inkweto nziza, cyangwa inkweto zo hanze, ubwoko butandukanye bwainkweto zabagore, inkweto z'abagabo, n'inkweto z'abana bihuza ibyifuzo bitandukanye.
Intsinzi ya Birkenstock nayo ishimangira agaciro k'imiyoboro ikora neza kandi ikwirakwizwa. Mu buryo nk'ubwo, XINZIRAIN yirata kubitanga ku gihe no ku rwego rwo hejuru, byemeza ko ibyacuibicuruzwa byinkwetoihuza n'intego zawe z'ubucuruzi. Gukoresha ibikoresho bihebuje byemeza ibicuruzwa bihuye nibiteganijwe neza byashyizweho n'abayobozi b'inganda nka Birkenstock.
Byongeye kandi, Birkenstock yiyemeje kuramba ni agaciro dusangiye. Kuri XINZIRAIN, dushyira imbere ibikoresho byangiza ibidukikije nibikorwa byacuibicuruzwa byinkweto, kugufasha gutanga ibicuruzwa byujuje ibyifuzo byabaguzi bikenera inkweto zirambye. IwacuSerivisi ya ODM na OEMstanga ubworoherane bukenewe kugirango uhuze nimpinduka zicyifuzo cyabakiriya, nkuburyo bwa Birkenstock bufatika mugutezimbere ibicuruzwa.
Imikorere ikomeye ya Birkenstock mu turere twose irerekana ubushobozi bwo kuzamuka cyane ku isoko ryinkweto. XINZIRAIN kwisi yose kandiumusaruro winkweto nyinshiubushobozi bwemeza ko dushobora gushyigikira ubucuruzi bwawe mugukoresha ubu bushobozi. Hamwe no kwibanda kubakiriya ba B2B, dutanga serivisi zuzuye kuva mubishushanyo kugeza kumusaruro, bigenewe guhuza ibyifuzo byihariye bya marike yawe.
Twatewe inkunga na Birkenstock yagezeho, turagutumiye gushakisha uburyo umusaruro winkweto za XINZIRAIN ushobora kuzamura inkweto zawe. Twandikire kugirango umenye byinshi kuri serivisi zacu nuburyo dushobora gufasha ubucuruzi bwawe gutera imbere kumasoko yinkweto zipiganwa, kugirango ukomeze imbere yimigendekere kandi wuzuze ibyifuzo byabakiriya bashishoza.
Igihe cyo kohereza: Nyakanga-22-2024
