Kuri XINZIRAIN, twumva akamaro ko gukomeza imbere mubikorwa byimyambarire bigenda bitera imbere. Ihinduka rya vuba rya LACOSTE riyobowe na Pelagia Kolotouros ihanga ni urugero rwiza rwuburyo udushya dushobora kubyutsa ikirango. Kolotouros, hamwe nubunararibonye afite mubucuruzi bukomeye nka The North Face na YEEZY, yahujije neza umurage ukize wa LACOSTE hamwe nimyambarire ya none, akora icyegeranyo cyumvikana nabaguzi bashishoza.
Ubu bwoko bushya ni ishingiro ryibyo dukora kuri XINZIRAIN. Nkuko Kolotouros yasobanuye neza umwirondoro wa LACOSTE, duharanira gusunika imipaka yimiterere yimyenda yinkweto hamwe nibikorwa. Ubufatanye bwacu nibirango byo murwego rwohejuru hamwe nabashushanya bidufasha kuzana ibishushanyo byihariye, bigezweho. Kuva mubitekerezo byambere kugeza ku bicuruzwa byanyuma, turemeza ko buri gice cyujuje ubuziranenge bwo hejuru nuburyo bwiza.
Mu cyegeranyo cyagwa 2024, LACOSTE yerekanye ibishushanyo mbonera bya tennis byongeye gushushanya, birimo siloettes itinyutse hamwe nibikoresho bigezweho. Kuri XINZIRAIN, twishimira ubushobozi bwacu bwo kumenyera ibintu nkibi, dutanga ibisubizo byinkweto zinkweto zitagaragaza gusa ubwiza bugezweho ahubwo binatanga ihumure ntagereranywa kandi biramba. Ibikorwa byacu bigezweho byo gutunganya umusaruro hamwe nabanyabukorikori babahanga badushoboza gutanga ibicuruzwa bishya kandi bidafite igihe.
Mugihe LACOSTE ikomeje gutera imbere iyobowe na Kolotouros iyerekwa, XINZIRAIN ikomeje kwiyemeza gushyigikira imideli yimyambarire hamwe nubuhanga bwacu muriinkweto. Waba ushaka gukora umurongo mushya cyangwa kuzamura icyegeranyo gihari, turi hano kugirango tugufashe kugira ingaruka zirambye mubikorwa byimyambarire.
Igihe cyo kohereza: Nzeri-18-2024
