Kuzamuka kw'imigati igezweho muburyo bwo guhindura imyambarire
Muri 2025, abatekamutwe ntibagarukira mu biro cyangwa imyenda yo kwambara. Iyo ikimenyetso cyimyenda yabagabo yibitseho, imigati yahindutse muburyo bwimyambarire idafite aho ibogamiye no gusobanura inzira. Kuva kumyenda yimyenda yo kumuhanda kugeza ibishushanyo mbonera bya minimalist, abatekamutwe batangaza isi yose.
Dukurikije imibare iheruka gukorwa ku isoko rya Statista, igice cy’inkweto z’imyenda ku isi - harimo n’imigati - biteganijwe ko kizagera kuri miliyari 34.7 USD mu 2025, hamwe na CAGR ya 5.1%. Abatekamutwe bagize igice kinini cyiri terambere, batewe no kwiyongera kwinshi muri Amerika ya Ruguru, Uburayi, n’amasoko yo muri Aziya agaragara.
Icyo Abaguzi bashaka muri 2025: Imiterere itandukanye no guhumurizwa
Abaguzi b'iki gihe ntibashakisha uburyo gusa - bakeneye ihumure, irambye, kandi bihindagurika. Ibyingenzi byingenzi bigenda bikubiyemo:
• Chunky Platform Loafers: Yamamaye muri Gen Z kandi igaragara kurubuga nka TikTok na Instagram, ubu buryo butanga silhouette itinyutse, yuzuye uburiganya ihuza ihumure nuburyo bwo kuvuga.
• Uruhu rworoheje Ruto Ruto: Rukundwa nabakunda imyambarire ya minimalist hamwe nababigize umwuga, akenshi bikozwe mu ruhu rworoshye rworoshye cyangwa uruhu rwangiza ibidukikije.
• Abadasubira inyuma kandi banyerera: Nibyiza kwambara bisanzwe cyangwa icyi, ubu buryo bujyanye nubuzima no guhumuriza-amasoko ya mbere.
Google Trends yerekana ubwiyongere bwa 35% bwinyungu zishakisha kuri "platform loafers" kwisi yose kuva Q4 2023 kugeza Q1 2025, byerekana ubushake bukomeye bwo gusobanura imyambarire-imbere yo gusobanura ibyokurya bya kera.
Abatekamutwe kuburinganire: Guhinduranya Ubujurire bwa Unisex
Mugihe bisanzwe mubisanzwe abagabo, imigati iragenda igurishwa nkinkweto zidafite aho zibogamiye. Ibicuruzwa nka Ganni, JW Anderson, na Gucci byose byasohoye icyegeranyo cya unisex loafer mu mwaka ushize. Kurubuga nka Pinterest, gushakisha "ibitekerezo byimyambaro yabategarugori" byiyongereyeho hejuru ya 50% umwaka ushize, byerekana imiterere yinkweto.
Ibintu bifatika: Ibidukikije-Ibidukikije kandi Byashyizwe hejuru
Abaguzi bitondera cyane guhitamo ibintu:
• Ibikoresho bya reberi byongeye gukoreshwa,
• Bio ishingiye ku ruhu,
• Intoki zuzuye intoki,
• kandi byemewe gutanga amasoko yimyitwarire bigenda bitekerezwaho.
Ubushakashatsi bwakozwe n’abaguzi 2024 bwakozwe namakuru yinkweto bwerekanye ko 68% byabaguzi bafite hagati yimyaka 25-40 bakunda ibikoresho birambye muguhitamo imigati.
Icyo Ibi bivuze kubirango n'abashushanya
Waba utangiza umurongo wawe wambere winkweto cyangwa kwagura inkweto zawe zisanzwe, imigati nicyiciro gikwiye gushora imari. Kwiyambaza ibihe byabo, uburinganire bwagutse, hamwe no gukenera ihumure nimyitwarire bibaha imbaraga zubucuruzi.
Ibyingenzi byingenzi kubirango byawe:
• Wibande ku buryo butandukanye, buhumuriza-bushingiye ku buryo buhuza imyenda isanzwe kandi isanzwe.
• Shyiramo ibikoresho byangiza ibidukikije kugirango uhuze ibyifuzo byabaguzi.
• Reba iterambere ryimigati kugirango ugere ku bice bitandukanye nkimyenda yo mumuhanda nziza cyangwa imyambarire irambye.
Ukeneye ubufasha mukurema umurongo wawe?
Dutanga serivisi zidasanzwe zo gukora imigati, harimo:
• Kwandika wenyine kandi umusaruro wa OEM / ODM
• Shushanya igishushanyo mbonera hamwe nicyitegererezo
• Inkunga yo gupakira no kubaka ibicuruzwa
• Ibicuruzwa bito n'ibicuruzwa binini
Waba utekereza udukoryo twimbere-twinshi cyangwa abakera ba kera, itsinda ryacu ryuruganda rirashobora kuzana ibitekerezo byawe mubuzima.
Igihe cyoherejwe: Gicurasi-22-2025
