Iterambere ry'umukandara w'inganda ni urugendo rutoroshye kandi rutoroshye, kandi umurenge w'inkweto z'abagore ba Chengdu uzwi ku izina rya "Umurwa mukuru w'inkweto z'abagore mu Bushinwa," uragaragaza iki gikorwa.
Guhera mu myaka ya za 1980, uruganda rukora inkweto mu bagore ba Chengdu rwatangiye urugendo mu muhanda wa Jiangxi, mu Karere ka Wuhou, amaherezo rugera i Shuangliu mu nkengero. Inganda zahindutse ziva mu mahugurwa mato akoreshwa n’imiryango yerekeza ku murongo w’ibicuruzwa bigezweho, bikubiyemo ibintu byose bigize urwego rutangwa, kuva gutunganya uruhu kugeza gucuruza inkweto.
Inganda z’inkweto za Chengdu ziza ku mwanya wa gatatu mu Bushinwa, hamwe na Wenzhou, Quanzhou, na Guangzhou, zitanga ibirango by’inkweto by’abagore byihariye byoherezwa mu bihugu birenga 120, byinjiza amafaranga menshi. Yabaye isoko yambere yo kugurisha inkweto, kugurisha, no kubyaza umusaruro muburengerazuba bwubushinwa.
Ariko kandi, ibicuruzwa byinjira mu mahanga byahungabanije umutekano w’inganda z’inkweto za Chengdu. Abakora inkweto zaho zaho barwanira kwishyiriraho ibicuruzwa byabo ahubwo bahinduka inganda za OEM kumasosiyete mpuzamahanga. Ubu buryo bwo kubyaza umusaruro uburinganire bwagiye buhoro buhoro buhoro buhoro buhoro buhoro inganda zipiganwa. Kuri interineti e-ubucuruzi bwarushijeho gukaza umurego ibibazo, bituma ibicuruzwa byinshi bifunga ububiko bwabo. Kugabanuka gutumizwa no gufunga uruganda byatumye inganda zinkweto za Chengdu zigana impinduka zitoroshye.
Tina, umuyobozi mukuru wa XINZIRAIN Shoes Co., Ltd., amaze imyaka 13 ayobora inganda zuzuye imidugararo, ayobora isosiyete ye mu mpinduka nyinshi. Mu 2007, Tina yerekanye amahirwe yo gucuruza inkweto z'abagore igihe yakoraga ku isoko ryinshi rya Chengdu. Kugeza mu mwaka wa 2010, yashinze uruganda rwe rw'inkweto. Tina yibuka ati: "Twatangije uruganda rwacu i Jinhuan tugurisha inkweto kuri Hehuachi, twongera kwinjiza amafaranga mu musaruro. Icyo gihe cyari igihe cyizahabu ku nkweto z'abagore ba Chengdu, bigatuma ubukungu bwaho". Ariko, nkibirango bikomeye nka Red Dragonfly na Yearcon byatumije OEM, igitutu cyaya mabwiriza manini cyagabanije umwanya kugirango bateze imbere ibicuruzwa byabo. Tina yabisobanuye agira ati: “Twataye umutwe ku bicuruzwa byacu bwite kubera igitutu kinini cyo kuzuza amabwiriza ya OEM.”
Muri 2017, bitewe n’ibidukikije, Tina yimuye uruganda rwe muri parike nshya y’inganda, atangiza impinduka ya mbere yibanda ku bakiriya bo kuri interineti nka Taobao na Tmall. Aba bakiriya batanze amafaranga meza hamwe nigitutu cyo kubara, batanga ibitekerezo byabaguzi kugirango bongere umusaruro nubushobozi bwa R&D. Iri hinduka ryashizeho urufatiro rukomeye rwa Tina ejo hazaza mu bucuruzi bw’amahanga. Nubwo yabanje kutamenya icyongereza no gusobanukirwa amagambo nka ToB na ToC, Tina yamenye amahirwe yatanzwe na enterineti. Yatewe inkunga n'inshuti, akora ubushakashatsi ku bucuruzi bwo mu mahanga, amenya ko isoko rya interineti ryiyongera mu mahanga. Yatangiye guhinduka kwe kwa kabiri, Tina yoroshya ubucuruzi bwe, yerekeza ku bucuruzi bwambukiranya imipaka, yongera kubaka ikipe ye. Nubwo afite ibibazo, harimo gushidikanya kuri bagenzi be no kutumvikana mu muryango, yakomeje kwihangana, avuga ko iki gihe ari “kuruma isasu.”
Muri icyo gihe, Tina yahuye n'ihungabana rikomeye, guhangayika kenshi, no kudasinzira ariko akomeza kwiyemeza kwiga ibijyanye n'ubucuruzi bwo hanze. Binyuze mu kwiga no kwiyemeza, yagiye yagura ubucuruzi bw'inkweto z'abagore ku rwego mpuzamahanga. Kugeza mu 2021, urubuga rwa interineti rwa Tina rwatangiye gutera imbere. Yafunguye isoko ryo hanze binyuze mubwiza, yibanda kubirango bito byabashushanyije, ababigizemo uruhare, hamwe nububiko bwa butike. Bitandukanye n’izindi nganda nini nini za OEM, Tina yashyize imbere ubuziranenge, ikora isoko ryiza. Yagize uruhare runini mugushushanya, arangiza icyiciro cyuzuye cyo gukora kuva mubishushanyo mbonera kugeza kugurisha, akusanya ibihumbi byabakiriya bo mumahanga bafite igiciro kinini cyo kugura. Urugendo rwa Tina rwaranzwe n'ubutwari no kwihangana, biganisha ku guhindura ubucuruzi inshuro nyinshi.
Uyu munsi, Tina ari mu cyiciro cye cya gatatu cyo guhindura. Numubyeyi wishimye wabana batatu, ukunda fitness, nuwandika amashusho magufi. Yongeye kugenzura ubuzima bwe, Tina ubu arimo arashakisha kugurisha ibigo by’ibicuruzwa byigenga byigenga byo mu mahanga no guteza imbere ikirango cye, yandika amateka ye bwite. Nkuko bigaragara muri "Sekibi Yambara Prada," ubuzima ni ugukomeza kwivumbura. Urugendo rwa Tina rugaragaza ubu bushakashatsi bukomeje, kandi uruganda rw’inkweto rw’abagore rwa Chengdu rutegereje abapayiniya nka we kwandika inkuru nshya ku isi.
Urashaka kumenya byinshi kubyerekeye Ikipe yacu?
Igihe cyo kohereza: Jul-09-2024
