Gufunga ntibikigarukira kumureba umwe. Kuva kuri minimalisti y'uruhu kunyerera kugeza kumashusho yerekana imideli-imbere, isoko ya clog iraguka muburyo bugari. Muri 2025, impande zombi zibi biratera imbere - ariko kumenya icyerekezo cyuburyo bukwiye kubirango byawe bitangirana nintambwe imwe yingenzi: ubushakashatsi bwisoko.
Isesengura ryibanze ryibanze ryerekana inyungu ziyongera muri:
• “Minimalist uruhu rufunze” - + 37% YoY
• “Inzira yo kumuhanda ifunze” - + 52% YoY
• “Imyambarire yimyambarire ifunze” - + 61% YoY
(Inkomoko: Imigendekere ya Google, Mata 2024–2025)
Iri terambere ryerekana ko icyiciro cya clog kitari monolithic - cyacitsemo ibice, kandi buri gice gikurura amatsinda atandukanye y'abakiriya.
Imyambarire ya buri munsi na Trends-Drives Clogs: Amasoko abiri atandukanye cyane
Imyambarire-Imbere
Tekereza silhouettes ituje, urubuga rwimbitse, uruhu rwamabara, cyangwa itangazamakuru rivanze. Utwo dukingirizo dukurura:
• Abashinzwe kwerekana imideli
• Impinduka ziyobowe niche labels
Ububiko bwa Boutique bubika i New York, Paris, Seoul
Iri soko risaba umwimerere, ibitonyanga byigihe, kandi akenshi bifatanya nabanditsi cyangwa abayobozi mubuhanzi kugirango bakore ibyegeranyo bike.
"Clog" imwe irashobora gusobanura ibicuruzwa bitandukanye rwose ukurikije abakwumva - niyo mpamvu kureka ubushakashatsi bwisoko nimwe mumakosa akomeye ibirango bishya bya clog.
Iminsi yose & Imibereho
Akenshi bikozwe nimpu yoroshye, amajwi atabogamye, hamwe na ergonomic soles, iki gice kirasaba:
• Abaguzi bazi neza
• Abakunda ubuzima bwa Minimalist
• Abasaza Gen Z hamwe nabaguzi ba Millennial
Azwi cyane ku masoko nk'Ubudage, Ubuholandi, na Pasifika y'Amajyaruguru y'Uburengerazuba (Amerika), ubu buryo busanzwe bwibanda ku guhumurizwa, kuramba, no kuramba.
Ibyatanzwe-Byashizweho Ibicuruzwa Ibirindiro Bikora Itandukaniro
Inyigo:
Igishushanyo cyaturutse muri Kanada cyegereye itsinda ryacu kugirango twubake umurongo. Mubisanzwe uteganya kwerekana imideli-imbere ya chunky clog, batanze nyuma yo gusesengura imyitwarire yabakiriya kuri Pinterest na Etsy. Ubushakashatsi bwabo bwerekanye ko hakenewe cyane ibintu byinshi, bidafite aho bibogamiye kuri "gutuza kwinshi". Nyuma yo kwerekana igishushanyo mbonera, ibyo batumije mbere byazamutseho 28% ugereranije nibiteganijwe mbere.
Tangira Nisoko Isobanutse, Ntabwo Igishushanyo Cyonyine
Ku ruganda rwacu rukora ibicuruzwa, duhora tugisha inama abakiriya mugihe cyateguwe mbere - cyane cyane kubashinze bwa mbere. Kuva kumibare ya SEO kugeza kugurisha ubushishozi mukarere, turagufasha gusubiza ibibazo byingenzi:
• Niyihe myaka yawe nziza yumukiriya wawe, aho uherereye, nubuzima bwe?
• Urashaka butike cyangwa imiyoboro ya DTC?
• Ese imyenda yawe irushanwa kumyambarire, guhumurizwa, cyangwa kuramba?
Umwanzuro: Ubushakashatsi bwisoko buhuza ibicuruzwa byawe numuguzi ukwiye
Ifunga ryagarutse - ariko ntabwo clogs zose zakozwe zingana. Ibicuruzwa byatsinze iri soko rikura uzi abo bashushanya. Waba wishingikirije ku ruhu rworoshye cyangwa ibishushanyo mbonera, ibisobanuro bituruka ku bushakashatsi, ntabwo ari ugutekereza.
Igihe cyo kohereza: Gicurasi-22-2025