Mu kiganiro giherutse, uwashinze XINZIRAIN, Tina Zhang, yavuze icyerekezo cye kuri iki kirango ndetse n’urugendo rwahinduye kuva “Made in China” yerekeza kuri “Byaremewe mu Bushinwa.” Kuva yashingwa mu 2007, XINZIRAIN yitangiye gukora inkweto z’abagore zo mu rwego rwo hejuru zidafite imiterere gusa ahubwo inaha imbaraga abagore ku isi.
Ishyaka rya Tina ku nkweto ryatangiye mu bwana bwe, aho yateje imbere cyane ubuhanga bwo gushushanya inkweto. Afite uburambe bwimyaka 14 mu nganda, yafashije abaguzi barenga 50.000 kumenya inzozi zabo. Kuri XINZIRAIN, filozofiya iroroshye: buri mugore akwiye inkweto zihuye neza kandi bimwongerera ikizere. Buri gishushanyo cyakozwe muburyo bwitondewe, hifashishijwe tekiniki zigezweho nka 3D, 4D, ndetse na 5D yerekana kwerekana neza no guhanga muri buri gice.
Ubwitange bwa XINZIRAIN bugaragara mubikorwa byabwo. Ikirangantego cyishimira ubushobozi bwacyo bwo guhindura ibishushanyo byabakiriya mubyukuri, bitanga igisubizo kimwe gikubiyemo ibintu byose uhereye kubushakashatsi nubushakashatsi kugeza kubicuruzwa, gupakira, no kwamamaza. Hamwe nubushobozi bwa buri munsi burenga 5.000, XINZIRAIN ihuza ubuhanzi gakondo nubuhanga bugezweho, byemeza ko inkweto zose zujuje ubuziranenge mpuzamahanga.
Ibiranga ibyo aherutse kugeraho ni gihamya yo kwitangira kuba indashyikirwa. Mu kwibanda ku makuru meza no gushyira imbere kunyurwa kwabakiriya, XINZIRAIN yamenyekanye ku isoko ryisi. Mu Gushyingo 2023, urukurikirane rw’inkweto rwihariye rwakorewe Brandon Blackwood rwahawe igihembo cyiswe "Ikirango cyiza cy’imyambaro cyiza cy’umwaka," gishimangira umwanya wa XINZIRAIN nk'umuyobozi mu gushushanya inkweto zidasanzwe.
Urebye imbere, XINZIRAIN igamije kwagura ibikorwa byayo ishyiraho ubufatanye nabakozi barenga 100 kwisi yose. Tina ateganya ejo hazaza aho XINZIRAIN ataba ambasaderi wisi yose winkweto zo mu rwego rwo hejuru z’abagore ahubwo anagira uruhare mu mibereho. Ikirangantego cyifuza gutera inkunga abana barenga 500 barwaye leukemia, kigaragaza ubushake bwo gutanga no kwerekana umwuka nyawo w'ubukorikori.
Ubutumwa bwa Tina burasobanutse: "Iyo umugore yambaye inkweto ndende, ahagarara muremure akabona kure." XINZIRAIN yitangiye gushiraho ibihe byubwiza kubagore aho bari hose, ibaha imbaraga nicyizere n'imbaraga zo kugera kubyo bifuza.
Mugihe ikirango gikomeje kwiyongera, XINZIRAIN ikomeje gushikama mu nshingano zayo zo gusobanura inkweto z’abagore, kureba ko buri jambo rivuga amateka yuburanga, imbaraga, nubukorikori budasanzwe.
Igihe cyo kohereza: Ukwakira-31-2024
